5 rules for managing small business cash flow

Cash flow management is vital for a growing business, find out how to manage cash flow using these 5 simple rules.

1. Keep your books accurate and up to date
2. Don't be too lenient with your customers
3. Keep your accounting simple
4. Keep your business and your personal finances separate
5. Build a cash reserve

Get your invoicing right

Invoicing is part of good cash flow management, once you've delivered a product or service, don't wait to invoice. Waiting to invoice can hurt your cash flow and your business, you should get into the habit of sending invoices for payment quickly.

Consider sending invoices immediately, or on a daily basis, depending on the nature of your work. If you are providing a service, think about asking for a deposit upfront, or a payment part-way through.

A product or service that has been delivered is the closest thing your business has to cold, hard cash. The sooner you invoice your client, the sooner you'll receive payment.

Five rules for managing your cash flow

Invoicing is only the start. To maintain a healthy cash flow, you need more than just strong income. You need to be able to collect that revenue too.

Here are five rules for managing your cash flow and getting your invoices paid faster:

Keep your books accurate and up to date

Your cash flow is only as good as your accounting and reporting. Don't let this get out of hand, make sure your accounting information is updated regularly. Then you can see the financial state of your business at a glance.

Don't be too lenient with your customers

Be direct and fair without being a pushover. A clear and polite invoicing strategy will usually get you a long way but don’t be afraid to take more formal action if you need to.

Keep a close watch on your accounts receivable turnover at all times. If it’s trending up, it might be time to step up your efforts at chasing payment. As receivables age, their quality goes down, so you should act sooner rather than later.

Keep your accounting simple

If you’re not confident with numbers, hire a qualified chartered accountant. Use quality accounting software such as Xero, so you always know your cash position. It will also help you forecast your cash flow for planning purposes.

For example, maybe you’re expecting a big order next month. How will you know if you'll have the working capital needed to expand payroll? Or be able to buy the necessary stock? Many small business owners get caught out when a large opportunity turns up. They are unable to take advantage of it due to a lack of cash. Don’t let that happen to your business.

What’s more, a reliable accounting system will help you track and report on key business metrics. These include accounts receivables aging, operating margins and stock turnover. Having a good handle on these business metrics will help you manage your cash like a real pro – and take advantage of new opportunities.

Keep your business and your personal finances separate

This is essential if you want to understand your business cash flow and forecast how it might change. Mixing your business and personal finances can leave you uncertain about business performance.

Keep them separate, that way you'll know how much cash your company is generating. Then you’ll be in a good position to properly pay yourself and use excess cash to strengthen and grow your business.

Build a cash reserve

Access to cash will make or break your business. The ultimate step to managing cash flow like a pro is to build a cash reserve. A cash reserve provides the cushion you need to manage unexpected events. It also gives you the confidence and finances you need to grow your business.

It’s not always possible to build a large cash reserve. But if you do, it can insulate you from the economic cycle and the whims of banks and other lenders. It will also let you take advantage of opportunities when they present themselves.

For example, you may have the opportunity to pick up inventory at a deep discount, or take on a large order or new client. With a cash reserve, you can quickly take advantage of such events.

Building a cash reserve puts you in a position of strength. It might mean paying yourself a little less in the short term, but in the long term it will put your business on the path to success. That ultimately means more money in your pocket.

Make cash flow work for you

“Cash is king” might be an overused expression, but it really is vital for small businesses.

Following the five rules above will help ensure that cash serves you – rather than the other way around.