5 Retail Trends to Dominate 2022 Holiday Shopping Season
The most awaited holiday shopping season is just around the corner after a two-year hiatus amidst Covid-19. Not just the pandemic, inflation has also resulted in decline in purchases over time. But that should not dishearten most retailers, since the holiday season contributes to about 30% of the average store’s annual profit. In terms of retail holidays, the 2022 holiday season is expected to be bigger than ever. With Black Friday, Cyber Monday, Hanukkah, Christmas and New Year swiftly approaching on the calendar, it is a great time to get ahead and start planning for the busiest time of the year.?
Did you know that in-store sales during the holiday season contribute to about 30% of the average store’s annual sales? That is why most stores promote Christmas and other winter holidays too early. Most brick-and-mortar retailers struggle with limited store space to showcase visual displays and their product selection during the holiday season, especially with so many shoppers in the store. So, how do your customers differentiate your brand and products from competitors? How can you captivate them and design an engaging in-store experience, so they feel compelled to buy it? The solution is visual merchandising planograms. Planograms are visual merchandising tools, which aid retailers in shelf planning and execution to help customers better visualize products. This will help them easily find the products that they are looking for. While planogram drives sales, you need to consider how this can affect holiday shopping sales. In this article, we have put together a list of trends that can bring in more shoppers, increase your sales, and spread some holiday joy.?
1.?Start holiday promotions early?
Some stores literally start displaying Christmas items by the end of October. Most shoppers find it frustrating during the holiday season to get the best deals and avoid delays. No one wants to feel that kind of pressure, especially during the holiday season. As per research, two out of ten shoppers have begun shopping in October, and 75% expect to start by the first week of December. Think of ways your early holiday promotion can be helpful for shoppers so that the holidays are less stressful. For example, you could make it easy for your shoppers to create a ‘wish list’ or put things as a strategy to boost sales. You can also create pre-shopping promotions like discounts or offers to make the sales last through most of the holiday shopping season, or on special days. Shoppers are always looking for certain promotions that they can get before the holiday comes.?
2. Organize merchandise by gift category?
During the holiday shopping season, there is intense competition for shopper attention. Most shoppers will try to get the best deals and often plan to visit multiple stores until they get the perfect gift. You can help your customers find the perfect gift at your store by planning the merchandise display right. For example, if your customer is searching for a Christmas present for their loved ones in your store, you can place signage that says, ‘Perfect gift for loved ones to drive their attention. Many shoppers have a budget on their mind while purchasing gifts for their family members or friends. To help them, you can try building various aisles for gifts with price and discount labels.?
3. Weave in familiar elements into your displays?
Props like tinsels, string lights, or small gifts can make your displays look more festive and provide a go-to store vibe this holiday season. People shopping for the holiday season will set their sights on store windows first. That is why using seasonal colors in your displays can be helpful in drawing customer’s attention. Traditional Christmas colors like red and green can show off your seasonal products. Be sure to have a fresh window display up by the first week of December and change it out several times during the holiday season to entice customers to make purchases.??
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4. Plan your inventory early?
To capture customer demand and avoid being out of stock, you need to plan your inventory first. Analyzing past holiday sales data can be beneficial in planning a retail strategy and ensuring there is enough inventory in stock for the holiday season. This includes identifying what items have been best-sellers during the past holiday season. For example, toys, apparel, and gift cards were popular items during the last year. Retailers should be cognizant of these matters and stock such items to increase sales revenue.?
5. Checkout counter ideas to increase impulse purchases?
Spare some space in your checkout counter area for seasonal items that customers can quickly purchase on their way out. With the right retail strategy, you stand a great chance of boosting each sale. You can place items like gift cards, accessories to compliment your core merchandise, chocolates, and small toys to increase the chances of impulse buying. Shoppers who have made it to the checkout counters can notice items displayed on the checkout counter easily, so positioning the right holiday season items can help boost their basket size.?
Overview of Nexgen POG?
Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.?