5 Reasons You're Avoiding Social Media

You started your own social media account for your business? That’s awesome!

You did it with the best of intentions. You saw your competitors on your personal channel and you thought “I should really be doing that!” So you’ve opened the account, you’ve put up a couple of posts, and then suddenly…

The train came to a halt.?

Life got busy. Business picked up, there were parties and celebrations, occasions, trips, helping family and friends in need, etc. etc. The list goes on - that’s life - but the end result is ultimately all the same.

Without consistent attention, your social media will shrivel up and die like a dead houseplant.

It doesn’t need to be this way! There is a solution, but first let’s take a closer look at the 5 reasons why you’ve been neglecting your social media.

You’re Too Busy

See above. This is the most common reason why people neglect their social media, and it’s perfectly understandable. Ironically these might be the same people who spend hours a day when they’re not working browsing through their own personal feeds, but they’re just too busy to look after their business accounts.

The truth is that good social media management does take time! While you can pre-set posts ahead of time if you’re diligent, it does take time to go in and engage with other people’s content, respond to comments, discover new accounts, etc. This is time within your week that you probably don’t have because too many things are on fire all at the same time.

You’re Not A Designer

You started your business social media feed with the best of intentions. You had a few fun ideas for videos that you could put up, had some ideas for posts, and you started working on getting them online. A few posts in though you realized two things - none of it looked right, and your competition was way ahead of the game.

Great social media has an authentic feel to it, true, but that doesn’t mean that it needs to look sloppy. Using the right colours, fonts, and images that connect to your business are important, and they mean your business looks as good on social media as it does on your website as it does in person. If those three are out of sync, people will take notice.?

The more that you see of your competition’s social posts, the more intimidated you become, and the less encouraged you are to keep trying to design on your own. You don’t want to look second rate, so why bother at all, right?

You’re Out Of Ideas

This happens all the time. You had a few great ideas that you started with, and then poof - the well runs dry. You have no idea what to talk about next, and that means you’re now freezing up every time you even see the camera on your phone. You’ve tried shooting a few reels, but you can barely get the words out because your brain is stuck.

You just don’t know what to talk about! Whether it’s on your LinkedIn or your Instagram or your Facebook or anywhere else, you’re completely blocked. You see the trends that people are posting and you think they look silly, but you could never imagine yourself engaging in something like that. You see memes on your own feed, but you can’t imagine how they might benefit your business.

It’s simple - you’re stuck.?

Your Business Picked Up

Sometimes we get too busy with life, but sometimes our business picks up unexpectedly! It’s a great problem to have, for sure, but the result is the same. You’re too busy to worry about client acquisition because you’re busy with the new clients that you’ve acquired already! Again, this should be good news, right?

It is, except it doesn’t last. A burst of new work is great, but it’s not an automatically duplicating model where those clients are all referring their family and friends, etc. Eventually the law of diminishing returns kicks in, and the flow of new clients dries up. Your business may have picked up, but eventually it quiets down, and you haven’t spent any time getting the word out yourself.?

You Don’t Need Social Media

You started out all gung ho about social media, and then suddenly your tune changed quickly. You spoke with some friends in your industry who told you that social media was a ‘waste of time,’ or that it hadn’t worked for them so why would it work for you? Even if you started out confident, it’s hard to get their doubting voices out of your head.?

Now you’ve soured on social media, thinking that it’s just a waste of time and not worth your energy. Of course you’re basing your opinion on those who haven’t put any effort into their own social media, or who are spending significant amounts of money on other marketing, but that hasn’t entered your head. You’ve made up your mind that social media isn’t right for you.?

One Solution For All?

For all the reasons that you’re not doing your social media - there’s one incredibly simple solution.

Leave the hard work to us at OMG Social Media Agency .

When you hire an agency to run your social media, you don’t need to be a graphic designer, or have a million ideas about what’s trending online. You can spend a fraction of the time that you would running your own channels, and get more results than you’re likely to if left to your own devices.

That’s because we bring the magic. Our work is designed to expand your reach well beyond your own network so that we can target the customers and clients that need to know about your business. We’ll work with you to bring out your magic, so that you can shine without having to worry about the perfect lighting, or getting that image exactly right. In the first 3 months our clients on average see 50% more eyeballs on their content, and 100% increase in engagement. Leave the hard work to us..

It’s time to level up your social media. Contact us today to get started.?