5 Reasons Your Business Should Diversify Its Social Media Presence
Alright, so we all know that as a business, having a social media presence is key. And while not all brands need to be on every single platform, there are benefits to diversifying your social media presence. It’s important to be on the right platforms for your objectives, but it’s also equally important to go to market in more than one place. Here are five reasons your business should diversify its social media presence.
1. Different Channels are Used For Different Purposes
As mentioned, not all social media platforms are used in the same way. By diversifying your social media presence, you can use each platform for what it’s best at. Facebook, for example, is great for generating website traffic, and brand awareness when it comes to engagement on posts. Meanwhile, Instagram is also great for brand engagement and creating advocates for your brand through influencers. Twitter is useful if you need to communicate with your audience in a fast-paced and real-time way. This is particularly important if you have regular updates, or are likely to endure a crisis that requires instant communication. Whereas a platform like LinkedIn is much better for positioning your brand and creating your overall brand image, pushing out industry content and keeping both customers and potential employees up to date with integral things happening in the business. So recognise what each social platform is good for, and diversify your presence to take advantage of this.
2. To Target Different Audiences and Increase Reach
Not everyone uses every social media platform. This in and of itself is enough reason to diversify your social media presence. It’s already well known that social media is one of the best ways to generate reach, so if you’re looking to increase reach to your target audience, diversify yourself to social platforms that they are using. It may be that different target audiences use different platforms. This means you can also use these platforms to tailor different messaging to different target audiences.
3. Decrease Dependency on One Channel
I only have to mention Facebook’s Cambridge Analytica to make you shiver at the thought of losing an integral marketing channel. Social media is fast-paced and often unpredictable, with constant change occurring. The last thing you want is to put all of your marketing efforts into the one platform, or as the saying goes, all your eggs in one basket. By diversifying your social media presence, you leave yourself less prone to disaster if something goes down with one of the channels.
4. Repetition or Remarketing
Another reason your business should diversify its social media presence is to remarket or retarget to your audience. A good marketing campaign is an integrated marketing campaign. That is, one that uses multiple mediums to deliver its message to the target audience. While this includes things like print, radio and other digital marketing, social media platforms are also an important element of this. By using multiple social media platforms, you are able to repeat your message to your audience in different places. Once a message has been repeated, people are more likely to recall and remember it. So diversifying your social media presence helps in that regard. With analytics tools and tracking becoming more advanced, you are also opened up to the world of remarketing. This means you can retarget specific users who saw your ads on a channel such as Facebook, with perhaps a YouTube ad, or something on Instagram. And all this does is give you a stronger presence in the market and in the mind of your target audience.
5. Respond Quickly To Change and Trends
Social media trends and the way consumers use social media is also constantly changing. By diversifying your social media presence, you become open to these changes. Not only that, but you grant your business the ability to respond quickly to these changes and to keep up with the current trends. Whether this is the use of platforms in general, or specific ways in which particular channels are used, you’ll be ready because you spent time diversifying.
And that’s a wrap! Five reasons your business should diversify its social media presence. It goes without saying that before starting this process you should do the sufficient research and planning to make sure that it’s right for your brand and your objectives, but it’s easy to see how diversifying your social media presence could be beneficial. Perhaps today is the day you get started - sign up for a FREE strategy session at: https://www.ryanrielmedia.com/strategy-session