5 Reasons You Should Be Using Facebook Advertising

You’ve probably heard people talking about why you should use Facebook advertising. It makes sense. When compared to traditional media, such as radio, TV or newspaper, Facebook trumps them for a variety of reasons. In this article I’m going to discuss the top 5 reasons you should start using Facebook advertising for your business now.

1. Your potential customers are there

Many businesses come to me and tell me that their customers aren’t on Facebook. My reply is always “I can guarantee you they are”. Facebook has over 1 billion people actively using the platform every month. They recently had 1 billion people using the platform in a single day.

That’s not the only thing, it’s still growing. Facebook’s user base continues to grow. The number of people who actively use it daily is growing too.

I’d be very surprised if you couldn’t find a percentage of your target audience in the 1 billion people on Facebook. Now, you might argue they’re not on Facebook to buy, but that’s where clever advertising comes into play.

2. They are cheap

Facebook ads, when set-up and run properly can be one of the cheapest ways to send targeted traffic to your website.

You can spend as little as ￡1 per day on Facebook (In the US, it’s even cheaper at $1 per day). Even with a small budget like this, you’re still able to reach thousands of people that meet your targeted criteria.

Just take this example from some work we did with a client. We had people driving to their landing page for only 10p per day. Over 1,400 people hit that page in the space of around 10 days and 50% converted into email sign ups. 

You’d be lucky to get anywhere near that price with any other sort of advertising.

3. The specific targeting capabilities

The reason Facebook advertising is so popular and successful is because of the ability to laser target potential customers. You’re able to target people on:

• Interests
• Location
• Age
• Gender
• Relationship status
• Education
• Work
• Interests
• Behaviours

The list goes on. You can also create ads to target people who have visited your website. Even better, lookalike audiences are one of the best features, where you can take your current mailing list and target ads to people that are similar to those on your list.

4. Tracking capabilities

Unlike most forms of advertising, you are able to track everything. From the number of people who viewed your advert, all the way through to the number of people that saw your ad, clicked on it and then purchased your product. When you advertise on TV, for example, you have no idea how many people actually watched that advert and then took and action on it.

You’re provided with a range of analytics such as:

• Reach
• Number of clicks
• Cost per click
• Cost per conversion

And the list goes on.

5. Get edge over competition

Facebook and social media advertising, in general, is still a fairly new concept to many business owners. Most business owners are still stuck in their ways of advertising using traditional media such as radio, TV or newspaper.

Don’t get me wrong, every form of advertising and marketing has it’s place, but there’s no doubt Facebook is one of the best. If not the best.

Businesses that decide to give Facebook ads a go will most certainly gain an advantage over their competition, because the chances are, their competition don’t even know what it is.

Those are my 5 main reasons on why businesses should start to incorporate Facebook advertising into their marketing spend. As mentioned, you’re able to track everything that’s going on and you can ensure that your message is being delivered to the perfect customer at the perfect time.

Facebook advertising can be a very quick way to lose a lot of money if you’re not sure what you’re doing though so I always advise talking to a specialist before jumping in and trying it yourself. If you would like to have a chat about how Facebook ads could benefit your business, drop me an email.

Gavin