5 Reasons Why You’re Not Making More Sales (And How to Fix It)

You’ve put your heart into creating digital products.

You’re trying all the strategies you know.

But the sales just aren’t coming in.

This story is all too familiar.

This is the struggle expressed to me in a recent email I received from someone in my community.

Listen, I’ve been there…

• Frustrated
• Staring at my dashboard
• Wondering why all my effort isn’t translating into sales

Here’s the thing:

The problem might not be with your products—it could be the way you’re packaging, positioning, or funneling them.

Let’s break down why you might not be making more sales and, more importantly, what you can do to change that.

1. Too Many Products, Too Little Focus

When I received this recent plea for help, the first thing I asked was for this person to send me the links to their stuff so I could look everything over.

Once I reviewed their setup, there was one thing that stood out more than anything else right away:

Too many options.

It’s tempting to offer a bunch of products because we believe it increases the chances of a sale.?

But what it really does is confuse your audience.

"A confused mind never buys." -John Penberthy

The more choices they have, the more overwhelmed they become, and guess what??

Overwhelm kills action.

Instead of trying to sell everything at once, focus on your Power of One:

• One Offer: Choose your best product—something that truly solves a pressing problem for your audience.
• One Funnel: Create a simple, focused funnel that leads people to that one offer.
• One Traffic Source: Whether it’s organic content, paid ads, or social media, pick one traffic source and master it.

By narrowing your focus, you create a clear path for your audience to follow.

You’re not pulling them in 10 different directions—you’re guiding them toward one valuable solution.

Pick your core offer and make it the hero of your marketing efforts.

2. You’re Missing a Specific Problem for a Specific Person

If your audience isn’t biting, the issue might be that your product isn’t speaking to a real, immediate problem they’re facing.

For example, this person’s ‘core offer’ was a challenge-based course that, on the surface, sounded intriguing.

But I couldn’t figure out who exactly it was for, or frankly what exact problem it solved.

There were various different statements about it being for:

• Women over 30
• Women over 40
• Women over 50
• Overcoming trauma
• Getting over divorce
• Life after bankruptcy
• Getting over bad break-ups
• Dealing with confidence and self-worth

The ‘target audience’ was all over the place.

And so were the advertised results.

If your offer isn’t laser-focused on a specific problem, it won’t connect with anyone deeply enough to make them say,?

“Yes, I need this right now!”

Define who your product helps and the specific transformation it delivers. Make this the centerpiece of your messaging.

3. Your Funnel Has a Leaky Faucet

A funnel that isn’t converting well likely has too many holes.

For instance, this person’s website had broken links and buttons that didn’t work.

This is a huge issue!

No matter how great your product is, if people can’t buy it, you’re leaving money on the table.

And even if your funnel is technically functional, it’s possible that the messaging isn’t resonating with your audience.

A lead magnet that doesn’t align with your offer…

(like this person’s basic newsletter with tips on “how to start over” when their main offer is a lifestyle course)

Can cause a major disconnect.

Here’s how you can check for leaks:

• Landing Page: Is your message clear and compelling? Does the page build trust and create urgency?
• Email Sequence: Are your emails nurturing your leads and guiding them to the next step? Look for drop-offs in open rates and clicks.
• Call-to-Actions: Do they match the promise of your lead magnet and landing page?
• Messaging: Does the messaging from your landing page follow through to your lead magnet, into your email sequence, and to your final product?

Simplify your funnel, fix technical issues, and ensure every part of it works and flows seamlessly together.

4. You’re Not Talking to the Right People

"You can’t sell anything if you can’t tell anything." -Beth Comstock

You might have a great product, but if you’re showing it to the wrong audience, it won’t sell.

This person’s target audience was “women over 30”—a very broad demographic.

Too broad, in fact.

The truth is, not every woman over 30 is facing the same issues.

When you try to market to everyone, you connect with no one.

You need to narrow down your target audience to a specific segment.

For example, are you targeting women over 30 who are…

• Losing weight?
• Dealing with divorce?
• Recovering from bankruptcy?
• Going through a mid-life career change?

The more specific you get, the more powerful your messaging becomes.

It’s easier to connect with someone when they feel like you’re speaking directly to them and their situation.

Narrow down your audience.

Speak to their specific problems and show how your product is the perfect solution.

5. Your Content is Like Alice in Wonderland

Finally, let’s talk about your content.

Content is one of the most powerful ways to:

• Build trust
• Establish authority
• and Lead people into your funnel

But only if it’s done strategically.

Here’s the mistake many of us make:

Creating content that doesn’t lead anywhere.

If your blog posts, social media, or videos aren’t ALL directing people to your ONE main landing page, lead magnet or core offer, they’re not serving their purpose.

For example, this person had a strong presence on Instagram and YouTube…

But their content was all over the place.

Some posts were about life in their local town, others about self-help, some about toxic relationships.

There was no theme or consistency.

None of it was directly tied to their main offer, nor did any of it speak directly to their target audience.

Align your content with your main offer.

Every piece of content should funnel your audience toward your lead magnet or product.

"Don’t be afraid to give up the good to go for the great." -John D. Rockefeller

The Path Forward to More Sales: Simplify and Focus

If you’re struggling to make more sales, it’s probably not because your products aren’t good enough.

It’s likely because your funnel is too scattered, your audience too broad, or your messaging isn’t clear.

Follow these steps to simplify your strategy:

1. Pick one core offer to focus on and make it the centerpiece of your funnel.
2. Create a lead magnet that directly relates to your offer and solves an initial problem for your audience.
3. Simplify your funnel so it guides your audience seamlessly from opt-in to sale.
4. Align your content with your main offer to drive traffic consistently.

Success doesn’t come from doing more—it comes from doing the right things well.

Simplify, focus, and watch your sales grow.

$30M CEO Explains How To Effortlessly Make More Sales Online

Need to dive a bit deeper?

Here's a great video by Jon Penberthy, the founder & CEO of AdClients.com, that I found really helpful in further understanding the process and mindset of how to properly package and sell more products:

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This article was originally published on ZylerKade.com on October 18, 2024.