5 Reasons Why Your Company Should Invest in Performance Based SEO

5 Reasons Why Your Company Should Invest in Performance Based SEO

Francisco Nieves

Are you on the fence about using performance-based SEO services? Here are 5 reasons why you should invest in performance-based SEO instead of paying for SEO services without any guarantee that you'll get the results you were hoping for.

Let me hit you with this: if you have an online business, you need to be using SEO. There is absolutely no getting around this.

You can do this yourself of course. However, it might be time to invest in performance based SEO.

What's performance based SEO, I hear you cry?

It's a low-risk investment where you can hire professional optimizing gurus to enhance your online exposure for that sweet return.

Want to know why it can work for you? Keep reading and I'll tell you.

1. SEO is Hard

Do you know how hard search engine optimization can be? Google actually hired an SEO manager in 2015 to help them with their own product pages.

You know Google? The search engine that everyone is trying to optimize their websites and business for?

Yeah. They needed outside help for their own pages.

Let that sink in.

2. It's Difficult to Keep Up

The rules of SEO are forever changing.

Google is constantly bringing out updates to the point where it becomes a full-time job just trying to stay in the know.

Chances are you haven't got time for this, which is why paying for performance is such a good idea.

It gives you that time back.

3. SEO Is Still King

Just to reiterate the point I mentioned earlier: You really must be investing in this.

This is non-negotiable.

Okay, you might not know how to do it yourself, but this is why I'm here to give you the lowdown on more results based SEO routes.

Did you know, for example, that 81% of B2B companies begin their searches online?

No business can afford to ignore these figures.

If paying for things like Google Adwords (and other tactics) is the way to do it, then it's worth looking into.

4. Invest in Performance Based SEO = Low-Risk Campaign

Unlike agencies that are invoicing you from the beginning, performance based doesn't bill you until you start seeing results.

This will likely come as a relief to anyone who doesn't want to dig deep for SEO that might not work.

With this type of optimization, your business will only need to pay once it's achieved the desired ranking.

Think of it as a pay-as-you-go service for your cell phone, as opposed to a binding contract that you can't get out of, even if you're not using all your data.

5. It Will Still Get You There

Speaking of search engine results: the good thing about paying for performance is that it still works!

It would be easy to dismiss it as some sort of unreliable scheme, but don't be so quick to judge.

They are still using SEO and their end goal is to get you to the top of Google's results page.

After all, this is where your next customer is going to be hanging around and you want them clicking on your website.

Rule the Results Page!

Nobody wants their business to do badly.

Honestly, regardless of your industry, when you invest in performance based SEO, you are showing that you are taking your ranking seriously.

You are also showing that you care about what happens to your business online.

For more information, feel free to book a consultation with us.