5 REASONS WHY YOUR BUSINESS NEEDS A VIDEO

Video is without a doubt increasingly important in marketing strategies in various business endeavors. If you think, that you can live without it – you are wrong. Here I would like to give you 5 reasons why every business needs a video… but you should already know it!

1. Clarity

Do you know that picture can convey a thousand words… so how many words can be conveyed by video? Well – it is difficult to say, but one think is quite clear… it is much more than 1000. Actually, there are some statistics which mention number 23.000. Well, let us leave it there…

What is very obvious – video can very precisely clarify your business. People can understand much better and clearer the purpose of your business, service or product through the video. Video can EXPLAIN basic functions of your organisation. So it is the easy way how to connect with your customers and clients… or prospects.

2. Attention

Have you ever read exciting manual? Hmm… neither did I. But I have seen a lot of explainer videos which caught my attention. So – there you go. Explainer video can draw attention to your product or service… so even bus company can have very exciting video. You do not believe me? Here is one example: Belgian bus company.

3. Engagement

 How many time have you seen someone watching video on his or her mobile phone… in the bus… in the restaurant… while waiting for medical appointment. What have these situations in common? They tell us very clearly that video is engaging… video is easily shareable… and it can go VIRAL. Honestly – I do not like that word “viral” because many of our clients come to us with “viral” in mind. But they want to create only one video which would go crazy… well – it takes more than that. But that is completely different story…

Let us conclude that video is creating high level of engagement – and that is something which marketing people like to hear.

4. SEO

Yeah – video can help you with your PR… ehm, I mean Page Rank. Actually it will help you with public relations as well, but here I would like to talk about getting on the top of the mountain called Google. Any SEO guy will tell you that video will help with your web-authority. So using videos on your website is no brainer. It will get your page higher in search engines and it means – greater chance of getting more customers to your website… and more dirhams on your bank account.

5. Personality

Video can express your personality.. character of your business… your mission statement and passion in much better way than any other medium.  Do not forget to use that in your videos. Let your customers know what are you passionate about and what can you do for them. Tell them your story… share it with humor and with emotions. Simply put – show your personality.

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As you can see – video is excellent tool for marketing your business, service or product. It brings added value to your customers and portray your business in cool and fresh manner.  Think about it… and let us know if you have any comments or suggestions. We would love to hear about your experiences with videos in your business.