5 Reasons Why Your Ads Fail to Make an Impact Among the Audience!
So, not all ad campaigns strike the right chord. That’s okay, but if your marketing endeavors bite the dust one after the other, that is definitely something to look into.
Digital marketing, being cheap, accessible, and global has been spearheading the advertising industry for the past few years. Companies set aside a large proportion of their advertising funds on digital marketing, because, why not, you need to follow the herd. But how effective is it, really?
You could rely on the metrics and statistics publishers hand in. They help, but let’s see what the audience’s say on the matter is. At the end of the day, it all comes down to them.
Let’s face it. They don’t exactly love your ads. Not all of them, at least. How else do you explain those angry emojis on your Facebook ads? And the number of unfollows on Instagram that gives your heart a shudder every time you refresh. (Let’s not talk about the ruthless few who report your ads.)
Companies running digital marketing campaigns are so lost in the frenzy that they fail to impress the one category of people they should - their audience. Their growing discomfort is proven by the steady rise in the use of ad blockers over the past few years. In fact, around 30% of the audience have ad blockers installed on their devices to steer clear of relentless advertisers. Google stuck up for its users and recently launched an extension to block ads.
This is bad news for digital advertisers. But a lot can be improved if we are willing to address the issues faced by the audience. We have listed 7 reasons why your digital ads fail so that you can make it up to them and improve your ad performance the next time.
1. You are Creepy
No one wants to build a relationship with a creepy guy. They stalk you on all mediums and ooze out an ominous vibe. Something about them is just not right. What if your audience thinks of you the same way?
Highly likely, if you are using their data without their permission to bombard them with ads. But, who doesn’t? That’s just the way the industry works.
Every marketer tricks users into sharing their personal information on websites, uses marketing pixels to watch their every move, and sends discount coupons on their birthdays to purchase totally unrelated and unasked for products. If we were to stop employing these not-so-honorable tactics, the digital marketing industry would come to a standstill.
A recent survey conducted by Kelton Global reveals that 83% of consumers have qualms about the type of data collected by brands. 73% of consumers believe that their data is being used without their knowledge. They want brands to STOP prying on them through web and social media sites.
2. You Don't Take No for an Answer
And we thought that was a good quality - persistence. That is. But not when you fail to make sense of the fine line between advertising and pestering.
We are talking about retargeting ads. They are an excellent means to boost your conversion rates, especially when you are running an e-commerce store. But they don't always work. Retargeting is an art. You need to master it or the chances of your ad (sometimes, your brand too) ending up in the trash is very high.
Let's just say you are a vendor selling potatoes in a market. A customer walks into the market and asks you about the potato. For some reason, he decides to move on to other vendors in the row and check out their vegetables.
You follow him and rave about your potatoes and the value it adds to his life. You talk about the varieties they come in and the special discount you are willing to give. Just think how desperate that might look!
He shrugs you off, but you won't take no for an answer. Hell no, that is not something your marketing gurus will approve of. So you follow him to his house. He beats you up and throws you out! End of the story.
Unfortunately (or fortunately), digital customers don't have a lot of means to block the retargeting ads that keep showing up on their feeds. More often than not, their frustration is reflected in the review they write for you and their loyalty to your brand.
It has become so difficult to make use of online content today without intrusive ads blocking the smooth flow of information.
How many times should we scroll past ad banners and promotional links before we finish reading an article? How many ads should we put up with to watch a YouTube video? How many pop-ups to evade at every nook and corner of the internet?
We have lost the count.
3. Your Standards are Set too Low
To put it bluntly, your ads suck.
We get it. The internet is a dynamic medium. Everyone wants to stay relevant. If you take a break and don't post ads for a few days, your customers move on. Because there are just too many of us in the market.
But below-par ads do more damage to your brand than good. Never underestimate your audience. Even if they are not particularly interested in your product, you can make use of creative and engaging ads to build brand awareness and stay stuck in their minds for a long time.
4. You Think I am Dumb
Misleading ads miss the mark without a miss. Are you here to make sales or for the clicks? Because clicks don't always convert to sales and in the case of deceptive ads, never. They may stay silent, but they are not dumb.
If you redirect them to your website while they click to download a pirated tape of a recent blockbuster, that doesn't make the best impression.
To cite a similar ineffective strategy many digital marketers employ, exaggerated ads are annoying as hell. In fact, brands being caught red-hand for blowing things out of proportion for the sake of promoting their products are not entirely unheard of.
No matter how reputed your brand is, deceiving your audience is enough to tarnish your image and their loyalty. It may earn you accidental clicks, views, and installs even, but they don't go well with the public, neither do they yield you profit.
5. You are Just.. Not my Type
That moment when you realize that your ads fail to make an impact even after using every method out there to keep track of their interests and activities. Heart-wrenching, we know.
Every social media and digital marketing platform offers the option to optimize your ads based on the location, gender, age group, and interests of your audience. They work to an extent. But still, the audience complains of irrelevant ads showing up on their feeds day in and day out.
Customers feel helpless that they don't have a choice about the ads they come across. They need ads to guide them and introduce them to new and improved products at the best rate. But advertisers who rely heavily on prying to bombard them with their products are not much of the help.
Blockchain Advertising
There isn’t a lot you can do as an advertiser, publisher, or consumer to improve efficiency in the digital marketing industry. If you want attention and clicks, you have to be snoopy, intrusive, and pompous. That is the norm.
Blockchain advertising platforms, such as Armacoin, launched to revive the global digital marketing sector have proven to be a true alternative in a short period of time.
Security and privacy are among the topmost reasons why blockchain has garnered attention from industrialists across the globe. Blockchain, as it offers inventive solutions to store data, carry out transactions, perform operations, and establish trust in an open environment has revived the fintech, insurance, and logistics industries. The digital marketing industry won’t be any different either.
Here are a few ways how blockchain will make advertising platforms a better place for consumers:
On blockchain advertising platforms, the data of consumers will not be let out unless they specifically ask for it. This will increase their trust in the brand and advertisements in general.
Consumers can choose which ads they want to watch. This paves the way for effective targeting. Intrusive ads will no longer be a hassle while browsing.
Customers who have already fallen prey to fake ads and brands, steer clear of online advertisements and e-commerce shopping. With novel methods of verification, brands and individuals can no longer forge false identities. Transparency is part and parcel of the system.
On Armacoin, customers are paid in Armacoin GZM tokens for playing ads. When their time and interest are taken into consideration, they will definitely return that respect.
Conclusion
Blockchain advertising is an innovative substitute to traditional digital marketing. Gradual implementation of blockchain advertising will increase the efficiency of your ad campaigns. Spewing out ads and posts to stay in the limelight will turn out to be destructive for brands. Improve the quality of your ads and filter out who you share them with. Because as long as the end-user is happy, advertisements pay off!