5 Reasons Why You Should Use Video

“Yeah, we fancy like Applebee’s on a date night..” Can you continue the lyrics? Even better, did you catch yourself doing the dance in your head? That should be all the proof you need to show the power video contains in our society. It is everywhere - and even kids are on the trend. Read below for five reasons why video content is dominating the industry.?

Reason #1 - Grabs Your Attention

I remember the first time I saw a billboard that said, “Caught you looking. Here’s your proof that these do work.” All I could think was, “Damn, you got me there.” I now think the same thing when I catch myself singing a song from a Tik Tok or Instagram Reel I watched earlier that day. If you don’t typically listen to country music but know the lyrics to “Fancy Like” by Walker Hayes then something grabbed your attention for you to remember the song and/or dance.

Reason #2 - Retention

To go along with grabbing your attention, video content is typically remembered over text. In fact, according to a study, consumers remember ninety-five percent of a message when it is watched compared to the ten percent that is retained from reading it. Wow - ninety-five percent. If you are going to spend your time learning something, wouldn’t you rather use that time wisely and increase your retention rate? I would. It’s effective and efficient.?

Reason #3 - Consumers Prefer Video?

Since the retention rate of video content is so high, it only makes sense that consumers prefer video. Seventy-two percent of users prefer video over text when it comes to being shown branded marketing material, according to a study by HubSpot. Seventy-two percent is almost three-quarters of the population which means advertising via video is much more likely to grab your audience’s attention AND be retained which will probably lead to increased sales. Sounds like a win all the way around to me.?

Reason #4 - Explanation

Just in case reasons one through three were not enough, I will give you two more. The next one is how videos are easier to explain and get to the point faster. We live in a fast-paced world and time is valuable. A study done by 3M Science Corporation determined that we process visuals sixty thousand times faster than text. Sixty thousand times faster with a ninety-five percent retention rate is an incredible success rate.?

Reason #5 - Share Your Story

With video providing an easier way of explanation, your ability to share your story and become personal with your audience has never been more accessible. If you have spent any time in sales, you know that people buy from people that they like, trust, and know. They also buy into you and your story. Maybe your story triggers emotion within your audience inspiring them to take action. Your vulnerability and transparency allow the consumers to establish that trust and buy into what you are selling.?

I publish video content Every. Single. Day.?

It was challenging, at first -?

“What should I say?”?

“What if I don’t like the way I look?”?

“What if I don’t have a story to tell?”?

- it slowly became easier and easier, and now it comes naturally.

If you found yourself saying these things while reading this article, don’t give up just yet. I offer a variety of opportunities to guide you through the process. Want to attend the #1 Video Marketing Event held in Nashville, TN this October??

Book your ticket here now. Don’t want to wait until October? No problem! Book a forty-five-minute strategy call with me here. I only offer five a month and slots fill up fast so commit now. After all, those who pay, pay attention and the best investment you can make is in yourself.?

If this inspired you to make a video, tag me in it on social media @BrandonTAdams. I cannot wait to hear from you and see the creativity that maybe even you didn’t know you had.?

Best,

BTA

#entrepreneurship #videocontent #videomarketing #shareyourstory