5 reasons why you need to include video in newsletter and email creative?

Ever opened an email and felt like something was missing? Maybe it had lots of text and some pictures, but it just didn’t grab your attention. Adding a video could be the answer! Here’s why you should consider using videos in your newsletters and emails:

?1. Gets People Interested

Videos are fun and easy to watch. They catch your eye faster than a bunch of words. Think about how often you stop to watch a video on social media. The same thing happens with emails. People are more likely to click on a video than read a long email. It’s a great way to get your readers interested and keep them engaged.

?2. Explains Things Easily

Got something tricky to explain? A video can help a lot. Instead of writing out long instructions, a short video can show exactly what you mean. Seeing and hearing together makes your message clearer and easier to remember. It’s like showing someone how to do something rather than just telling them.

?3. Feels More Personal

Videos feel more personal. When people see your face and hear your voice, it builds a connection. You can introduce yourself, give a peek behind the scenes, or just say thanks to your customers. It’s like having a mini face-to-face chat right in their inbox.

?4. Gets More Clicks

Emails with videos get more clicks. When people see a video thumbnail, they get curious and want to watch it. This means more people clicking through to your website or whatever you’re promoting. It’s an easy way to get more traffic and engagement.

?5. Stands Out

People get a lot of emails every day. How do you make sure yours doesn’t get lost? Adding a video to your email can help it stand out. With so many emails looking the same, a video can catch the eye and make your message memorable. It adds something different that most emails don’t have.

Let’s take an example of ESTY to understand better

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This email had a video of an Etsy worker showing how they do their hair using Etsy hair products. It was cool to see a real person using the products.

The email wasn't just trying to sell stuff. It also showed what Etsy is like inside the company. This made Etsy seem friendly and normal.

Businesses don't have to only send emails that sell things. They can also send emails that show their workplace and people. Etsy's email did both - it promoted products through video, but also let people see behind the scenes. Other companies could try mixing sales with showing their insides too.

Okay, so you're convinced—videos are awesome! But how do you start??

Here are a few quick tips:

Keep it Short: Aim for videos under two minutes. Short and sweet works best.

Add a Play Button: Make sure your video thumbnail clearly shows it’s a video. People love clicking that play button!

Include Captions: Not everyone watches with sound on, so captions can help get your message across.

Use a Strong Call-to-Action: Tell viewers what you want them to do next—visit your site, check out a product, or sign up for an event.

So, ready to give it a shot??

Adding video to your newsletters and emails could be the game-changer you need. Give it a try and see how it transforms your engagement!