5 Reasons Why You Can’t Afford to Ignore SEO

When you need to buy something, where’s the first place you look? Nine times out of ten, you google it. Everyone does. The internet has become an integral part of our lives. And that means it’s really important for your business to have a web presence.

But it’s not enough to just have a website. Even the best designed, best written site won't do you a bit of good if no one ever sees it. Which leads us to our next question: How do you get web traffic?

It all starts with search engine optimization, or SEO. This is the process of improving how your website ranks in search engine results pages.?

Maybe you’ve already dipped your toe into SEO. Or maybe you’re a complete beginner. If you haven’t made SEO a top-level priority for your brand, you’re missing out. Here are five reasons why you need to start SEO today:

1. SEO Gets You Seen

Just because you’ve made it this far without harnessing the power of search engines to attract new customers doesn’t mean you can keep ignoring it. As we already mentioned, most people (81%, to be specific thanks to Tony Zayas for the stat) shop online before they make a purchase. Your goal is to get them on your page, rather than the competition’s.

And that starts with #seo. Think about this:

• The top Google search result gets 27.6% of all clicks. It’s also ten times more likely to get a click versus the #10 result for the same search.?
• Less than 1% of people never make it past the first page of search results. In other words, if your website isn’t on page one, it’s basically like it doesn’t exist.?

Not only does a successful SEO strategy help you drive traffic to your site, but it also builds your credibility and inspires trust with your targets. When they’re searching the web, your potential customers are also looking for signs that your business is legitimate.?

If you don’t have a website that ranks highly, or even worse, no site at all, you’re not inspiring a lot of confidence. Not to mention, Google takes domain authority into account when it’s deciding which sites should rank at the top of query results.?

2. SEO Attracts Better Leads

Your business serves a niche. Your customers are all people who are interested in your product or service. Obviously, you want these people as your web visitors. Enter SEO.

By implementing an effective SEO strategy, you’ll rank higher for queries that are related to your business. This, in turn, will organically attract more of the people who want your offering.?

SEO will give you higher traffic, which means more visibility and reach. And that gives you more opportunity to capture leads and convert them into customers. SEO serves as the sales funnel that drives curious web visitors into leads, nurtures them through the sales process and helps turn them into customers.?

3. Your Competition is Using SEO

From multinational mega-corporations to your local electrician, everyone is looking for a way to get an edge on the competition, boost their reputation and drive sales. And for the last 20+ years, SEO has been a way to do it.?

Think about it this way: you have a pipe burst at your house. In the old days, you’d probably run for the Yellow Pages, but we’ve all got something better than that in our pockets. So, you pull out your smartphone and search for “emergency plumbers.”

Water is currently flooding your basement, are you going to take the time to search through several pages of results to find the right professional for your job, or are you going to call the first result on the list and hope they can get there right away?

SEO is what gets the top plumber the call. And it’s not just for emergency situations, either. We’ve already discussed how the top results get the lion’s share of clicks.?

And you can be sure that right now your competition, regardless of field, is working on boosting their search engine rankings so they can capture that top spot. Which means you should be too.?

4. SEO is Cost-Effective and Provides Great ROI

Marketing and advertising costs money. Television commercials, billboards, online ads, even email campaigns – they all have built in (and often significant costs). Outside of the labor component, SEO has very few.

One of the main reasons for this is because it targets people who are actively looking for your offerings. For example, a radio commercial may be heard by tens of thousands of people, the vast majority of them will have no interest in what you’re selling. When you compare the bang for your buck, you’ll find you’re paying a lot for each lead.

On the other hand, SEO is inbound. It does the work on the back end to attract leads. And it provides trackable and quantifiable results, so you can be sure of its effectiveness.?

Every time you send out a mailer, run an email campaign, or get a mention in a blog post or news article, it’s like a giant arrow pointing at your website.?

Now add to this that SEO efforts usually provides benefits on the long-term. Some people who are just venturing into the world of search engine marketing may get discouraged when they don’t quickly get results, but SEO is a marathon, not a sprint. The work you put in now, will increase in effectiveness over time as you build up your visibility, content and site authority.?

5. SEO is a Great Indicator of Growth

Your profit and loss balance sheet is a good indicator or how your business is doing, but it really only tells you how you’re doing now and how you’ve done in the past.?

SEO can help you predict your future revenue via organic traffic. While it’s not true 100% of the time, if you start seeing an uptick in visitors to your website, there’s a great chance you’re looking at a sales increase as well.

People are researching your product or service. Your SEO efforts have helped them find you. Some of them are going to take the jump and make a purchase.?

In other words, SEO will give you more hot leads.

Evisio Makes SEO Easy

Search engine optimization is important – that’s a given. But it is also a lot of work. And even the best, most knowledgeable SEO professionals can miss opportunities. That’s where Evisio can help.

Evisio takes all the guesswork and tedious manual tracking out of SEO. Whether you’re a complete beginner or an established pro, it will save you time and labor climbing results pages. It scans your website to see what’s working – and just as importantly, what’s not. Then it gives you clear steps to take to improve your rankings.?

Even if you’ve never optimized a page for search engines in your life, Evisio will have you shooting up the rankings in no time. Contact me today for a free trial.?

#seo #searchranking #digitalmarketing