5 Reasons Why Video Marketing Works!
Robert Trube
Founder of the "Revenue Acceleration Playbook", a proven model for growth focused companies and organizations looking to scale.
Video Marketing For Your Business
In today’s competitive environment, companies need exposure across all channels, and effective marketing techniques to stay ahead of their competition. Video marketing is a powerful way to achieve your goals and connect with your prospects and customers.
Below are 5 reasons videos can help boost your company’s overall digital presence:
1. Search Engines
The major search engines are now indexing videos with the appropriate keywords. Internet users are no longer limited to search results containing only web content. In fact, Google places a high priority on videos.
This means if someone is searching online for your product or service, your videos may come up high in the search results if they are properly optimized.
Keep in mind, however, that a video should always have an SEO-optimized title, a detailed description, and relevant keywords. This will help get your videos listed more prominently in the search results.
2. People Love Videos
With over 3 billion hits a day on YouTube alone, it’s evident that a lot people like to watch videos. In fact, YouTube is the 2nd most-used site for searches, trailing only behind Google. Creating your own videos, whether they are tutorials, product information, or testimonials, will increase the chances of your online exposure significantly growing.
3. Video Sharing Is Real
Whether through emails, social media sites, or sharing buttons on blogs, consumers today do not hesitate to share videos with their friends, family, and colleagues.Video sharing will continue to grow as more and more users are starting to share videos via their mobile devices.
4. People Stay on Websites Longer That Have Videos
Website visitors tend to stay longer on websites that have videos. The longer people stay, the more likely they are to remember your company. In fact, most viewers will remember your brand and your key product and/or service features if they find your videos entertaining and helpful.
5. Videos Are More Personal
When you create a video, you are giving consumers a more personal experience than they would get from reading content alone. This will help turn cold leads into warm prospects as viewers may feel a better connection towards your brand.
Videos and video marketing are not just a passing fad. They are not just for funny cats or ridiculous stunts, but instead can help with SEO, website retention and even for conversions. But they can’t do anything if you don’t have any.
Are you using videos in your marketing?