5 reasons why to use Explainer Videos in Marketing

Video has become an important part of our Internet experience, as a matter of fact 74% of all content will be video in only two years time and means more and more people are watching them online. It is an efficient way of getting ideas across, not only because it is good for the memory but also in the decision making, research show. Videos are a great way for marketing but do you know how you can use them in the most efficient way? Which channels to use and how they can be relevant for your brand? Let me try to clear this out.

1.Understanding

Comparing visual to purely textual content shows that only 26% of people will read textual information. A video includes visual content such as sound, text and pictures and this helps in understanding and is good for the memory for the viewer to easily grasp the content in the video. Furthermore, with a video on your website, your visitors will understand your product or service up to 74% better. (digitalsherpa,quicksprout)

2. Decision making

When people understand a product, it is easier to make a decision, rather than if there is any kind of confusion involved. Using videos helps with sorting information out and making decisions easier. 90% of users say that seeing a video has helped them in the decision process. This is mainly because people want simple explanations so they fast understand the product or service. (digitalsherpa)

3. Reach

There are over 3 billion Internet users and this vast amount of people online creates a noise of information  that is hard to get through. With a video, you are more likely to get your ideas across and you have a bigger chance to get shares and page views compared to if you were not using one. Succeeding with doing this makes video marketing one of the most profitable and precious marketing tools out there today. (HubSpot, visual.ly)

 4. SEO

Using videos for marketing does not only make your product or service heard, but it redirects people to your website and it makes them stay longer on it, up to 2 minutes longer. You will have a bigger chance on getting on the first page on a Google search, up to 50 times bigger chance. This means improved SEO. When your product or service is easier to find on a search engine, you have a better positioning therefore SEO (search engine optimisation) is a vital part of today's marketing strategies.(digitalsherpa, Forrester)

5. Future

The world is getting smaller with companies working online and in the whole world at the same time. A video is a great way of overcoming cultural differences because of visual content and easy-to-understand topics. Within two years, 3/4 of all content online will be video and a combination with social media it is truly the future of marketing. Knowing this and the fact that both Facebook and Google prioritizing videos tells us even more certain that videos truly are the future for marketing. (visual.ly)

For more information and examples have a look at www.vjsual.com