5 Reasons Why TikTok Is Great for Your Business

The current generation is tech-savvy and relates more to digital content, which is why your business needs to invest in the best digital marketing tools. With over?800 million active users?and over two billion downloads, TikTok is one of the fastest-growing social media platforms and shows no sign of slowing down. Since the app's inception in China in 2016, TikTok has performed better than its social network predecessors Instagram, Facebook, LinkedIn, and Twitter.

The platform offers some of the best advertising rates, provides a global audience, and can support your marketing efforts in so many ways. So, if your business has yet to join this gold mine, you’re missing out.

Here are five practical reasons why your business needs to use TikTok for social media marketing.

1. IT HAS YOUR TARGET AUDIENCE

With millions of active users spending an average of 52 minutes daily on the platform, your business has enough base exposure to succeed in its marketing efforts and create brand awareness. Gen Z—AKA the generation that holds the future's buying power—makes up most of TikTok's population. Even if they don't buy from your business today, they can do it tomorrow or next year. TikTok is not a platform that's going away anytime soon.

2. IT'S EASY TO CAPTURE THE USERS' ATTENTION

Videos are more relatable and practical, which is what most people are currently looking for in marketers.

3. THE VIDEOS ARE REUSABLE

TikTok's short videos make it easy to incorporate them into other business platforms. For instance, the 15-second videos can easily fit on your Instagram stories. These creative videos leave your audience yearning for more and thus lead them to your profile or website.

4. TIKTOK OFFERS PAID ADS

The platform now has "TikTok for Business" which allows businesses to advertise through five forms. Their advertising rates are also some of the most affordable compared to the exposure on the platform.

5. LARGE POOL OF INFLUENCERS

Influencers introduce your business to a broader audience. With the value of influencer marketing doubling since 2019, the figure stands at 13.8 billion dollars in the U.S. in 2021. So, choosing an influencer with an audience that relates to your business is crucial. However, manually researching the right influencers could take a lot of your time. That's why TikTok has a feature to simplify the process.

KEY TAKEAWAY

The future of marketing is digital content creation, specifically video content creation. That's because creative videos are authentic and practical. Your business cannot afford to miss out on a platform that holds part of its future and current success.

Follow us for helpful social media marketing tips, and reach out for all your social media marketing needs.

WE’RE HERE TO HELP.

CONTACT US TODAY FOR A COMPLIMENTARY CONSULTATION.

The team at Identity Hospitality, comprised of eight experienced professionals, brings an aggregate of over 100 years of industry experience, geographic diversity and global perspective to any client engagement. Each individual brings professionalism and depth to their respective roles, with established expertise in the leisure, hospitality, retail, wellness, spa, salon, fitness and club industries.

Website: identityhospitality.com

Email: [email protected]

Telephone: 760.916.5882

#luxuryspaservices #wellnessservices #wellnessconsultingservices #spadevelopmentservices #spaoperations #spa #beauty #wellness #spabusiness #spaconsulting #wellnessbusiness #identityhospitality #luxuryhospitality #serviceexcellence #serviceindustry #hospitalitynow #assetmanagment #spamanagement #spaassetmanagement #dayspa #salon #medspa