5 Reasons Why Mastering the Art of Storytelling Will Skyrocket Your LinkedIn Following ??

Don’t listen to the naysayers.

Mastering the art of storytelling really is a learnable skill.

This has worked for me, it can work for you too:

Here’s why:

?? 1. RELATABILITY AND AUTHENTICITY: THE REAL YOU

Your #LinkedIn profile is a blank canvas, waiting for you to personalise it with the strokes of your narrative brush.

Storytelling enables you to paint the picture of who you really are, in a highly relatable way.

Like a jigsaw, every story you tell, adds to the bigger picture, revealing your true identity, through your authenticity and consistency.

As the painting catches the light from different angles, it reveals a different perspective, something new.

So, tell your stories, the good times and the bad, the highs and the lows, for this is the reality of life, your life, it’s what makes you human, just like the rest of us.

Showing that you are human makes you relatable.

Because when we hear a story, we relate it to our own story.

If there’s a match, no matter how small, we create a very powerful, emotional connection with the storyteller - YOU!

Those emotional connections nurture trust, which grows as you share more authentic, relatable and valuable stories.

Authenticity, being you, underpins the way you tell those stories and how we receive them.

And how we perceive and hopefully receive you.

This is the foundation of your #PersonalBrand.

You don’t simply want connections on LinkedIn.

You want to foster emotional connections, people that learn to trust you for who you are.

These emotional connections can generate a whole #community.

Your community of valuable leads will qualify themselves and amplify YOUR #leadership, through YOUR humanized, personal brand.

?? 2. DEMONSTRATING EXPERTISE: SHOW, DON'T JUST TELL

LinkedIn is no longer just for your online resume.

LinkedIn is not simply your #marketing platform.

LinkedIn is your stage, where your audience wants you to show them your stories, not just tell them.

You need to stimulate their imagination by highlighting your achievements, importantly, what you can do for them, through the power of story.

In this recent interview with Kyle Gray, awesome storyteller and best-selling author of, “The Story Engine”, Dan Pfister , host of The Winback Marketing Podcast, realised that we hear a story through the filter of our own story.

Stop! ?

??THIS is fundamentally how we make those emotional connections with the storyteller.

Your story needs to be told in such a relatable way that the listener can become an actor in your story.

Storytelling is not about you. It’s ultimately about them!

Tell your stories so that the listener can feel that they are on that stage with you.

Maybe they even want to take the lead role and play YOU!

That is the yearned-for accomplishment of any story writer.

?? 3. MEMORABLE BRANDING: CRAFT YOUR IDENTITY

In the sea of LinkedIn profiles, your personal brand is your lighthouse, especially in the stormy waters of economic uncertainty.

Your lighthouse can be the beacon of hope, for those finding their way.

Stories play a pivotal role in shaping your identity.

Whether you're narrating your career milestones, expressing fervent industry passion, or painting a vision of the future, stories form the mosaic of your professional persona.

Consistently told, in a relatable way, stories etch your brand into the minds of your audience, ensuring you are remembered long after the digital connection is made or even lost.

?? 4. BUILDING EMOTIONAL RELATIONSHIPS: THE HEART OF NETWORKING

LinkedIn is not just your stage; it's your playground for building emotional relationships.

Your stories act as your Town Crier, inviting emotional engagement.

The likes, comments, and reshares of your story, enrich your digital footprint.

Every time you engage with the stories of others, you amplify your personal brand, by telling your story and nurturing valuable connections and relevant followers.

Remember, doing business is not about connections and followers, it’s about forging meaningful bonds.

?? 5. LEVERAGING EMOTIONS: THE CONNECTION CATALYST

With 900+ million people on LinkedIn, human emotions are your secret weapon to get noticed.

Behavioural Science is fundamentally key to this but you don’t have to be a scientist to be “Using Behavioral Science in Marketing”. I make no apology for mentioning Nancy Harhut 's awesome book here, nor will I do so in future!

People don't remember data; they remember how you made them feel.

We can ethically use the power of #persuasion in our stories, especially to tug at heartstrings, to create indelible connections, by stimulating emotions that lead to certain human behaviours.

Each story you share is an opportunity to resonate emotionally with your audience.

Those emotional connections foster engagement, followers, and enduring relationships.

LINKEDIN LEADGEN DELIVERY ACCELERATOR

Storytelling is the key to unlocking exponential growth on LinkedIn.

For the first time, I’m sharing my LinkedIn success story with you in my new 2-Day LinkedIn LeadGen Delivery Accelerator Masterclass.

I teach you how to effectively apply the power of storytelling to grow your Personal Brand and valuable LinkedIn following.

First, we must start with defining your WHY.

Because this is the very essence of your story.

You get an expert overhaul of your LinkedIn branding, and a professional review of your website in support of this.

Coaches are shocked to find what they have missed and how my step-by-step Accelerator Delivers right from the start.

I know you will be delighted with the valuable outcomes it Delivers for YOU!

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SUMMARY IN SONG

Whether it's sharing authentic tales, showcasing your expertise, sculpting your memorable brand, nurturing relationships, or harnessing the emotional power of narratives, storytelling is the catalyst for your LinkedIn journey.

It's the gravitational pull that draws others towards your digital presence and leaves an indelible mark.

Whilst writing this, I came across this inspiring new song from the awesome Rachel Druckenmiller ?? . The relatability of Rachel's story literally struck a chord with me, and its relevance will resonate with many of us (puns intended! ??).

I embrace Rachel's story, filtered through my story. I am sure it will be the same for you. Thank you Rachel! ??

The next time you log into LinkedIn, remember that you are not just updating a profile; you are crafting a narrative that will captivate and emotionally inspire your growing following.

Master the art of storytelling, and watch as your LinkedIn journey tells it's own story, your story of influence, and professional success, built upon human emotional bonds, nurtured by authenticity, consistency and trust. ??