5 Reasons Why IGTV Can’t Touch YouTube...Yet
- The obvious, long vertical videos. Imagine going to a movie theater to see a movie in vertical format. Every cell phone allows you to turn to see videos in widescreen (there’s a reason for that). You’re going to really have to get creative with vertical format to hold someone’s attention for 10 minutes, let a lone 60! I'm even seeing people uploading widescreen videos on IGTV.
- Videos start immediately playing from various accounts that you follow. That may sound good in theory, but I follow different people for different reasons and frankly, no offense, I don’t want to see everybody’s videos.
- They have a search/browse feature however the results only yield channels, not topics or keywords. They say you can add hashtags but so far they seem irrelevant in the app. YouTube search results deliver videos relevant to your search in video content not channels. At the very least Instagram needs to allow you to search topics/hashtags/keywords.
- Google owns YouTube and YouTube has become a staple as a video search engine. It doesn’t matter the topic, if I want to learn about underwater basket weaving…Youtube has video results for that!
- YouTube allows me to categorize my topics and channels by creating playlists.
Don’t get me wrong, I love the Instagram platform and I’ve also embraced IGTV so far, but IGTV has a long way to go in my opinion if they ever want to rival YouTube. Maybe they don’t and they are just creating their own lane.
What are your thoughts so far? Do you have a strategy for IGTV?
Executive Coach | Leadership Consultant | DEI Consultant | Former Forbes & GovLoop Contributor | Forbes Featured | Certified DISC Trainer | CEO
6 年Great concept. I'll check it out.?
Pharmacy Director at St. Vincent de Paul Pharmacy
6 年Nice! Great job.
??Copywriter | Copy Consultant | ??Copy Editor | LinkedIn Copywriter |?? Direct Response | Copy Refresher | ??Marketer By Way Of Copywriting
6 年Thanks for the info....I have 2 IG accounts that I neglected...IGTV has me thinking I need to get back on the platform
Sales Success Strategist/ Creator of 'The Alignment Marketing Formula' - Teams Make More Sales, Enjoy More Satisfaction and Achieve More Success! ^ TEDx and Keynote Presenter ^ Author of 5 #1 Global Best-SellerSales
6 年Wonderful points!? Thank you for the information :)
Founder at Predictable Profits | Helping 7- and 8-figure Businesses Grow and Scale | #SacramentoProud
6 年Another great post Tonya!