5 reasons why a good logo can never cost less than $ 900!
Vlad Zhytkov ????
Founder and CEO Efficio Design Studio ? Graphic designer ? Logo Design ? Naming ? Brand Identity
So why can't a good logo cost $ 50? Or even $ 200? What's so complicated, is it just a logo?
Let's try to figure it out!
It seems that there is a discrepancy between what designers know and what everyone else thinks they know when it comes to logo design, and why it’s not cheap. There are many reasons, let's look at 5 of them:
1. The development of the logo takes time. A good logo can not be done "on the knee" for half an hour. With the right approach, you will need to study your company, study your competition, study your audience, generate ideas, search for inspiration, create sketches, create real ideas ...
2. Warranties. The most important thing is that we are not just stamping options (you can see https://efficioworld.com/logo.html), we sign a contract from the very beginning in which we indicate that the logo will be designed before full approval, regardless of the number of options and improvements. This is a big responsibility, but we are confident in our abilities!
3. No templates and cliparts. Cheap designers who make logos of 50, 100 ... $ simply have no other choice than to run many projects at the same time. As a result, customers fall under the conveyor of templates and cliparts. It is very easy to check, put yourself in the place of a designer who has at the same time 5-10 projects in development. Will you have a lot of enthusiasm and time to make a good logo? I do not think! A good logo should be Unique!
4. The hardware and software we use costs (a lot) money. In the design industry, you need to keep up with technology and software, which also requires an update to be updated.
5. Experience. As a rule, cheap logos are developed by freelancers who study, train. And you need it to train in your business ?! And when students grow up, they already understand the real value of their work and also take an adequate amount of their work!
So what do you think? Can a good logo be cheap?
P.S. Cheap logo - looks cheap! Make your choice correctly, the success of Business largely depends on it!
Vladyslav Zhytkov Art Director of Design Studio Efficio