5 Reasons Why DIY Approach For Digital Marketing Hurts Your Business
Idecution Marketing Studio LLP
7+ Years Of Generating Quality Leads For SMEs And Startups Using Digital Marketing Solutions
If you are even fairly active on social media, you must have come across ads like these daily:
It is difficult to escape these ads even if one tries to. Catchy lines like these may lead you to think that signing up for these courses and then implementing the learnings is an easy task. So then, the logical conclusion is that hiring a dedicated digital marketing agency is overkill and a waste of money. Right? Absolutely not! The fact is that this DIY approach hurts your business in more ways than you can imagine. Let us see how.
Primary function takes precedence over marketing
Most MSMEs do not have a dedicated marketing team. So it's either the founder or one of the co-founders or even the admin person who “takes care of marketing” as a side activity. The obvious fallout of this is that when someone’s core responsibility is not marketing, there will be inconsistency and hence a lack of clarity about what is working and what is not useful for the business. Not to forget the fact that when faced with a crunch of time/resources, more weightage will always be given to the primary responsibility and marketing will suffer as a result.
Great ideas suffer due to lack of resources
Another aspect to keep in mind would be that the multi-tasker will often be left with no creative energy for marketing activities after working on their primary function. In MSMEs where each person wears many hats, it is at times difficult to find people who can handle all aspects of marketing with equal fluency. So even if there are great ideas being generated, the execution can suffer because of the lack of resources (time and people).
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Marketing strategies can stagnate over time
The Digital Marketing domain is dynamic in nature and professional marketers have to stay updated about the latest trends, platforms and algorithm changes. Failure to do so will make your marketing campaigns look stale to the target audience. The next biggest challenge is producing enough good-quality content at regular intervals needed for sustained visibility and impact. Designer’s block, writer’s block, creativity block - these are all very real, frequent problems. When there is no dedicated personnel to handle these areas, as is the case in DIY marketing, your company’s marketing will suffer. Apart from resulting in insufficient brand impact, sporadic content marketing also prevents you from understanding what’s working for your brand and what’s not. This means that you won’t be able to improve your strategies and approach over time.
DIY prevents you from making an informed choice
Digital marketers know that while understanding your audience is important, the choice of the platform on which to invest your efforts matters equally. For example, if you are a B2B company, you might think that LinkedIn is the only social media platform that will work for your business. However, this conclusion may have only been drawn from the posts that you see on your feed and not the advertising options that professional digital marketers see in the course of their regular work across various industries. The simple fact of the matter is that a professional will always have a better idea of which platform would work best for you and help you make an informed choice.
DIY is risky in the long-term?
Long story short? While a DIY approach may sound attractive in terms of short-term savings of money, it will invariably leave your brand under-served and behind your competitors in the long run. You wouldn't start building your house all on your own after watching a few tutorials, so why take that chance with your brand?
We at Idecution are conducting an exclusive webinar for MSMEs to understand more about digital marketing. If you would like to get an invitation, drop us an email on [email protected]