5 reasons why customers don't place orders that suppliers need to know

Author: JAC

Many suppliers have this kind of confusion. I have been in touch with a customer for a long time, and the chat is good, but they just don’t give me an order. What’s going on?

01 He is not a decision maker

The person you contact cannot make a decision at all. It is a staff member below. Although you have a good chat and he also said that your quotation is good, he is not a decision maker and cannot make a decision. Generally, in this case, it is suggested that various methods can be adopted to obtain the contact information of the decision maker/purchasing manager and contact the correct person directly.

02 He is a middleman

The middleman has to wait for the final customer to decide, and it is useless to force him to death.

This situation is more common. The middleman has to wait for the end customer to make a decision. As a supplier, he also has to wait. It is recommended to communicate with the middleman to establish a good relationship during this period, instead of repeatedly urging to confirm the order, otherwise it will make the other party disgusted. , and even affect the confirmation of the final order!

03 He has old suppliers

As far as the current market and market conditions are concerned, most of the buyers have ready-made suppliers. The conditions and treatment provided by the existing suppliers are often more suitable, and the products are easy to use, the quality is guaranteed, and they are not afraid of being caught. cheat! When you find that the customer came to ask the price many times and didn't contact you again, he was comparing prices. If you really want to win him at this time, you have to make concessions on the price, payment method, etc. Let him discover that the new supplier is more cost-effective than the original supplier!

04Customers don't trust you

Your performance was unprofessional and unprofessional, the client asked a lot of questions and your answers were ambiguous.

So what you have to do is: systematize and logicalize product knowledge.

Your value should be systematic, communication should be in-depth and efficient, selling points should be related to the interests of customers, and you should learn to use effective methods to negotiate; grasp the pain points or real needs of customers, and answer decisively and simply, so that customers feel that they are professional , Confident.

05Customers are also hesitating whether they should choose you

Just like when we buy things, especially for products with a slightly large amount of money, we will shop around and think carefully before making the final decision. Buyers also have the same mentality. At this time, you should directly ask the customer what doubts he has, or directly guess his doubts, and give him a lot of positive information. You have to guess what kind of intentions or concerns the other party has based on the content and direction of your negotiations, so that you can prescribe the right medicine, so that your chances of closing a deal will be much higher!

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