5 Reasons Why Content Will Make Real Estate Pros Rich In 2021
Liam Casey
Director & Founder at Reliable Leads | We Build Highly Profitable Client Acquisition Systems For Real Estate Businesses
The real reason anyone will do business with you is because of these 3 reasons...
They KNOW, LIKE & TRUST YOU
If you can get more people to know you, more people to like you and more people to trust you then you will never have to worry about money again.
Where most real estate pro's are getting this wrong is that the majority of their efforts where they have an opportunity for someone to know like and trust them are ALL MANUAL EFFORTS.
You open homes, your cold calls, your door knocks, your follow-ups etc.
You can't scale these actions.
In order for more people to know you, you need to advertise... most real estate pros get this.
But you forget about the making people "like" and "trust" you part.
99% of the marketing material that is out there for agents, & brokerages isn't doing anything other than telling your market that you exist.
You aren't differentiating yourself
You aren't earning anyone's trust
You are just saying I am a real estate professional or we are a real estate agency & that's about it.
So how do you execute on the other 2 thirds of the equation?
CONTENT!!!
You need to share content on who you are, what you are doing, how you do business, sharing stories, showing results, answering questions and much more.
You need to optimise your profiles so its obvious what you do, who you do it for and let people know how they can reach you.
You need to add value to your market and differentiate yourself by positioning yourself as an authority figure.
Simply sharing your thoughts, your ideas, your experiences and your knowledge about what you already know and do on a daily basis is all you need to do.
There are a few mental hurdles you need to overcome to actually execute on this.
1) Social media isn't for entertainment its for business
2) You have to get in front of the camera
3) You have to be consistent
If you'd like more information on how to effectively execute on your personal brand & content strategy then comment...
"CONTENT"
on this article and I'll share with you a free masterclass covering exactly how to crush your personal brand in 2021.