5 Reasons Why Company Culture Matters

Company culture plays a stringent role in growth and success. And the right culture enhances the capabilities of employees. Positive environments also promote creativity.

But what is company culture, how does it influence productivity, and how can employers create better environments for a thriving team?

Let’s dive into everything you need to know how to create an environment that encourages creativity.?

What is Company Culture??

Company culture refers to the shared values, norms, attitudes, beliefs, and ethics that work within a company and make up its environment.?

Company culture is also about the unspoken rules from how employees approach work and deal with success and failure. People exit companies because of the poor work culture or the environment for development.

Why Company Culture Matters?

The beliefs, values, and norms that make up the workplace environment solicit creativity and teamwork. The symphony of belief as employees makes room for development and success.

?A company that relies upon utilizing talent provides a team of ready people who are giving their best. If the company's belief system is down to the last level, it becomes a team of synergy. Also, a strong culture shows that the company cherishes its staff. Apart from these, here are five other reasons it matters;

1. Attracts Talent

A strong and consistent culture encourages talented job seekers to seek to be employed in the company. Business Insider says, “Google receives two million job applications each year.” The same post highlights some of the cultural arrangements that entice this boom in applications, such as its amenities like swimming pools and its encouragement of creativity like its 20 percent rule. This policy says ‘Googlers’ should spend 20% of their time developing what can help Google.

2. Employee Retention

When employees feel that they belong and have a system that encourages creativity and are heard with beliefs that do not create hindrances, they enjoy working and would stay longer within the company.?

3. Performance and Innovation

A healthy culture encourages performance, collaboration, and problem-solving skills, as there is no fear of being the black sheep. An empowered workforce delights in creativity.

4. Customer Satisfaction

According to Snap surveys, “Satisfied employees are likely to assist customers with a more pleasant demeanor and a higher level of customer service. This creates a more satisfying customer experience, increases customer loyalty, and ultimately drives increased profitability.”?

5. Improves Collaboration and Teamwork

A healthy culture fosters trust, open communication, and mutual respect, making it easier for teams to collaborate and achieve goals.

The Challenges of Maintaining Company Culture

The growth of organisations through scaling, mergers, acquisitions, and remote work brings a more difficult approach to maintaining its culture. This is because, for instance, remote work calls for a more intense evaluation of its employees, making sure the culture is inculcated into them despite the distance. It is the same for outsourced employees. Employers can still implement strategies to create a wholesome culture despite the challenges. Want to know what strategies to develop, maintain, and implement when building a strong company culture? Read here!