5 Reasons Video Marketing Is Extremely Important For Small Businesses

Although video marketing has only been around for a little over a decade, it's already proven itself to be a powerful marketing tool that has the power to keep businesses in the black. Video marketing has become a necessary part of a successful business model, and you can't afford to overlook it, especially if you want to make a lasting impression on your prospects and customers.

Due to the increase in the use of smartphones and the ever-present nature of the internet, it's not difficult to imagine the role video plays in business not to mention our daily lives.

In fact, it might be unfair to say any medium is "just as important" as any other. But the truth is video, the formats that it is available in and the platforms that it can be used on have made it a great tool for businesses to establish closer and more real connections with their prospects and customers.

What are the five main benefits to video marketing that startups and small businesses can take advantage of?

1 - Video marketing adds a new two-dimensional layer to your brand and makes it engaging

In the past few years, the once-ignored medium of video marketing has garnered a lot of attention from brands, entrepreneurs, and small businesses. This is because the growing amount of video content on the internet means people are more likely to engage with a brand via a video, as opposed to a text-based post

2 - Video attracts a younger demographic that is averse to written content and static visuals

Video marketing is a big business, with big growth potential. People are getting used to the fact that video marketing is the way of the future, and is an effective marketing tool, unlike print, radio, or TV advertising.

Video is the way to go, not just for B2B companies with tools like Loom, Vidyard, and Sendspark but even B2C space has seen the rise in the acceptance of video due to people's familiarity with social media platforms that offer video.

3 - Video can be used to give your brand a better more approachable personality

If done well and positioned correctly, video can help you give your brand some personality. As a brand, your voice must be a reflection of values followed by your brand, which are usually present in a mission statement. But it is often difficult to translate it into a mission statement that people understand and identify with.

Video helps make your brand seems more personable and can play a big part in helping your prospects, followers, and customers identify with your brand and its values, thereby strengthening their relationship with you. It will make your brand’s purpose clear and will help you in creating a voice that represents and communicates the values.

4 - Technologies like smartphones have made video ubiquitous to almost everyone.

Video marketing is no longer accessible to large brands spending huge amounts of money on TV ads. The popularity of smartphones, apps and social media platforms like Facebook, Twitter, and Instagram have made it easier for more people to create and share video content.

This means people aren't afraid of this type of technology and on the contrary are quite familiar and comfortable with it.

5 - Video is still vastly untapped by the majority of businesses

Despite its potential video is still seen as cumbersome, complicated, and time-consuming which is one of the major reasons many brands do not want to invest in it.

Add to the fact that many brands find it overwhelming to identify good ideas for video content, this leaves even more room for more brands and content creators to come to the forefront and start producing good quality content that resonates with people and can drive interest and ultimately revenue to their businesses.

Conclusion

In summary, video marketing is a powerful tool that can help marketers in particular and businesses, in general, connect with targeted audiences in a more meaningful way. Video has the ability to connect people with powerful emotions and is a solid investment in any marketing strategy in the future.

More people are watching videos on the Internet with their smartphones, which is the fastest-growing segment of video viewers.

People are accustomed to watching videos, so when they see a video that they can identify or resonate with or one that generates curiosity and eventually satisfies it, they are more likely to click on it.

Video as a format is very popular because it is convenient, engaging, enjoyable, or thought-provoking, (depending on the kind of emotion you are aiming for).

Video should undoubtedly be an important tool an any businesses' strategy moving into 2022 and beyond.