5 Reasons to Use Video Marketing

As marketers, and for business owners, a constant problem we face is knowing how exactly to make our content appealing and accessible to the audiences we want to target. However, the truth is a lot simpler than we think, and it’s with something we probably already use in our personal lives – video marketing.

Yes, even since the dawn of TV, video has effectively usurped reading and radio as the primary source of information and entertainment, and social media has only amplified that and changed the rules. 

Here are five of the many reasons why you need to use video marketing for your business’ success. 

Versatility 

One of the best things about the video format is that there isn’t just one way to do it. While you might initially think video marketing is exclusively limited to YouTube, pretty much every social media platform is a viable setting for marketing using video. Facebook, Instagram, Twitter all have almost seamless video hosting capabilities, and they can honestly get even more viral than YouTube does.

Outside of those, newer formats like TikTok can allow for more concise and straight-to-the-point marketing that can permeate audiences immediately, as opposed to a ten-minute YouTube video. Along with this, you can also try your hand at live streaming content on platforms like Twitch and Instagram’s IGTV. 

There are so many ways and platforms where one can utilise video marketing, and the creativity and expression that comes with that versatility can really make your content shine in front of the audiences you want to reach. 

Extra Income 

Video-making has become one of the most lucrative professions in the world, with the biggest Twitch streamers and YouTube vloggers making tens of millions of dollars every year. But the money to be made from videos isn’t just limited to individuals – businesses can make money off it as well. 

The ad revenue earned from video marketing can boost your income by a lot. There’s a reason every music video out there comes with a plethora of ads –  it’s because the amount companies make from video ad revenue is pretty significant. The two most subscribed YouTube channels in the world are Indian music label T-Series, and educational music company Cocomelon – that alone should tell you just how much businesses can make off video marketing.

Accessibility 

One of the most important aspects of any business is having a wide reach. It only makes sense – if you have no customers, you can’t sell any products. That’s why reaching more people that you want to target matters, and video marketing is one of the best ways to do it. 

Having a video is better for search engine optimisation. This is evident with how videos are often the first things to show up when you search anything on Google or Bing. In fact, sometimes a specific video will already be embedded the moment you search something. There’s also an entire tab on Google dedicated to relevant videos for your searches. That’s how powerful videos are when it comes to accessibility – having good video marketing can mean becoming somebody’s default answer when they search for something. 

Readability 

Let’s face it – the world’s attention span has gone way down. The instantaneous nature of information in the social media age means less and less people care to be thorough and go through all the specifics and nitty-gritty of understanding things. Videos, however, circumvent that, as they allow for a more understandable medium because of the visual and auditory nature. 

Think about it, when was the last time you opted for a video tutorial instead of reading a manual? I’d bet it happens more often than you’d think. But that’s just by design, videos are easier and quicker to consume, and when you’re a digital marketer, that can make a huge difference. 

With videos, you can carefully explain your product in detail you wouldn’t be able to with just text. You can also tease new releases and incorporate different strategies to engage audiences and keep them interested in everything else your company will offer. 

Popularity 

Finally, we’ve reached the elephant in the room – popularity. Perhaps the best reason you should use video marketing for your business is simply because the medium is one of the most popular formats of all time, and it’s not going to stop. 

People spend an average of 40 minutes on YouTube per day, 2 hours on Facebook, 45 minutes on Tiktok, and 28 minutes on Instagram per day. These are huge numbers for anyone looking to target video marketing just by virtue of people actually being there. 

Don’t waste time trying to use platforms that don’t have proven track records of success – the money in video marketing is there, it is accessible, and it’s for you to claim.