5 Reasons To Use Short Videos On LinkedIn

LinkedIn shorts are officially happening and you want to start using them especially if you are a content creator or a business owner.?

LinkedIn Shorts is a new feature to the LinkedIn platform which allows users to share short-form, time sensitive content in a similar format to Instagram and Facebook reels.

Now of course, we all know LinkedIn is the place to get jobs but in recent times there has been some evolving and this has led up to having short speed videos and it has been exploding the LinkedIn space recently. If you are familiar or relatively new to the LinkedIn platform, I will be sharing with you how you can explode your business and brand using short videos on LinkedIn.?

These shorts feed on LinkedIn are brand new with? a lot of emphasis put on it. The following reasons listed below explains why LinkedIn Shorts are the way to go on LinkedIn and how it benefits you as a creator or business owner.

1.Linked Shorts Is Brand New

This is one of the first and most important reasons why LinkedIn Shorts are the best way to go. The idea of brand new features on any platform is followed up with a lot of emphasis and exploration and as a creator you want to start using LinkedIn shorts for the brand new exposure. So if you are already creating content or are aspiring to LinkedIn shorts is the best way to go about it.?

2.Most People Have A Short Attention Span

This is another important reason to use LinkedIn Shorts as it aims to capture the viewers attention within the confirmed time frame which a human being's attention spans.The same attention span they have on Instagram, Facebook, Tik Tok, YouTube is the same attention span on LinkedIn. The attention span of a person is typically 8-11 seconds, which means that you have 8 seconds to keep the attention of your audience which can be achieved using LinkedIn Shorts. So if you want to get attention on LinkedIn then LinkedIn shorts are the way to go and you also get them to take whatever action you want them to take a lot quicker.

3.Reaching A Wider Audience

The third reason why you want to explore LinkedIn Shorts as a content creator is because of the wide audience reach. Uploading content on LinkedIn shorts brings the reach to you, with a lot of impressions thereby putting you out there as a creator with visibility at your doorsteps. If you want to gain a wide reach then LinkedIn shorts are the right way to go.

4.Video is the fastest way to connect

Videos are one of the most powerful ways to connect with an audience as they help you connect faster with the audience. This helps to build knowledge and trust for the brand. Utilizing LinkedIn Shorts is a very good way to build brand trust and reach a wider audience as 80% of people on LinkedIn are more likely to watch the video than read a post. This way you can reach thousands faster through short videos.?

5.You can reuse all old content

The fifth reason you should be using LinkedIn Shorts is because you can always repurpose your old content and create short videos on them. This saves you from creator’s lag and also keeps your audience engaged. Now you just need to spend your time scheduling content using Metricool or learning more about the app.?

These are our top 5 reasons why I encourage content creators on LinkedIn to use LinkedIn Shorts. With these reasons at the tip of your fingers you are well on your way to reaching a wide audience, building trust and gaining visibility for your brand. If you would want me to work with you personally on this then you can subscribe to our mailing list or book a call with us so we can chat about how I can help you with your video strategy using LinkedIn Shorts for your business.

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