5 Reasons to Partner for Digital Ad Buying in 2025
Agencies of all types have clients putting budget into digital advertising. Most agencies take a hybrid approach, offering some of these services in-house and partnering for others.
Let’s look at 5 reasons to consider partnering or taking a hybrid approach:
Agencies that partner with Vici see increased buying power through our partnerships, without the barrier to entry of doing it yourself. We utilize over 1300 ad exchanges and over 400 private marketplaces getting competitive rates so your agency can retain a high margin. The broader range of inventory we have access to means new and more targeted audiences for your clients. The more relevant the target audience, the better your clients results and ROAS.
"Some of the best products we've seen and definitely the smartest, most collaborative group of people that I've worked with. Vici has set a new standard in the digital world for customer service, smarts, and reliability!" - Tracey Geary, LHWH Advertising
Vici doesn’t have clients. We have partnerships. Our partners don’t simply get media buying and optimization. They get our expertise and shared knowledge; we collaborate with you behind the scenes to maintain the white-label environment. Our operations team is continually innovating and testing new products to keep your agency ahead of the curve and ready to adapt to changes in the industry. Because we become a part of the operations of your agency, your overhead is reduced by freeing up time and money so you can focus on other areas of your business.
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Across our 200+ partners, we average a 42% closing rate on proposals into our system with a 70% renewal rate and the average partner’s digital business is up 20% YOY. Our team delivers results for your clients, which can help you deepen your relationship with them.
Overall, partnering for digital ad buying can be a smart move for agencies looking to stay competitive in an increasingly complex and fast-paced digital advertising landscape.?