5 reasons no one is clicking your video ads

Ever felt like your video ads are forever alone? Fear not, because we've uncovered the secret behind their solitude. In this article, we'll explore the 5 reasons why your video ads might be feeling more ignored than a voicemail from your grandma.

Dull Thumbnail

If your video's thumbnail is meh or doesn't align with viewers' interests, it's basically invisible. If they come across an unattractive, basic, or irrelevant thumbnail, they might not bother clicking to watch. Ensure that your thumbnail aligns with your branding, evokes emotion without being cheesy, and captivates your audience's attention in a genuinely intriguing way. Simple, right?

Snooze Fest

People lose interest quickly. If your video is too long, viewers won't stick around. If it is as exciting as watching paint dry, don’t be surprised by your bounce rate. Keep it snappy! How? Remember the copywriting pyramid? Start with the key info and then build upon it. These days, folks want answers quickly, if they won’t get it from your video, they will from someone else’s.

Wrong Crowd

If your ads are reaching the wrong audience, they're likely getting a (bombastic) side eye, instead of views. To avoid poor targeting, ensure you're reaching the people who actually care about what you offer. How? Research, test, repeat! See what your competition is doing. What language are they using? What topics are used in the content? Finding the right demographics will make your ads relevant, therefore your campaigns more effective.

Slow Loading Times

Users are impatient. If your ad takes too long to load, they'll likely move on before even seeing your content. Optimize for quick loading, using these strategies: Compression, Resolution and Bitrate, Content Delivery Network (CDN), Lightweight Thumbnail , Lazy Loading and Adaptive Streaming. Nobody's got time for a slow-loading ad. Speed it up, or users will peace out before it even shows up.

Low-Quality Production?

Don't want to bore your audience? Make your videos pop with good production quality—no shaky footage or poor audio, please. And hey, if your visuals and copy are bland, give them a makeover to actually catch people's attention. Creating your assets yourself with the tools you have at hand? Dive into our smartphone video post for some more guidance!?

Misleading Premise

If your ad plays the promise game but delivers a totally different story, expect it to be ghosted faster than a bad date. When there's a mismatch between what your ad pledges and what it actually delivers, trust takes a nosedive, and users will dodge that click in a heartbeat. Keep it real to keep 'em wanting more!

Weak Call-to-Action?

Learn more? Read here? That’s all you got?! If your video fails to ignite action—whether it's encouraging clicks or snagging subscriptions - viewers might just swipe away without a second thought. Don't let your content be the one that slips through the cracks; make it compelling, make them click, and make them come back for more!

"As a creative team we experience the diverse marketing toolbox on the daily. Results often depend on different factors, such as product, budget, existing audience. But one thing we're certain of is that the play button is one of the most powerful Calls-To-Action."

Ula Nazarko-Mrugacz , partner at Link Visuals, content production house and digital agency based in Warsaw, working globally.

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