5 reasons to invest in Stanley Lifestyles IPO
India is a rapidly developing country and the fifth largest economy in the world. Several niche industries are now growing rapidly in India and one of them is luxury furniture. By 2029, the luxury furniture market is expected to have a market size of US$5.35 billion. With rapid urbanization, the need for unique interiors and general aesthetics might push this industry in the spotlight in the next few years.??
Given this promising scenario, investing in the upcoming IPO of Stanley Lifestyles through the HDFC Sky One-Click IPO would prove to be a wise decision. This innovative feature allows you to participate with one click using your existing UPI account.??
Reasons to invest in Stanley Lifestyles IPO?
With the increase in income range, a large number of population in India is said to have disposable income, which is driving the demand for high-end and luxury products. Also, the growth of interior designing industry is a value add to the rise in the demand for luxury furniture.?
2. Elevated consumer standards?
The standard of living is improving across the societal strata; and for the same reason people are keen to showcase their love for luxury goods. Hard wood furniture with creative designs embellished on them would be their first choice. Until this craze exists, there will be high demand for stocks like Stanley.?
3. A specialized player?
?Stanley is a specialized player in the market dominated by giants such as Ikea, Damro, Durian, Wooden Street, and others. They cater to a localized audience who continue to be their loyal customers for the past two decades. Leather sofas are the best offerings of Stanley and customers return to Stanley for the same reason.?
4. Focus on young audience?
Unlike other large players with a random focus, Stanley focuses on niche audience who believe in buying aesthetic and quality prone furniture. Quality craftsmanship and unbridled creativity are their core strengths.?
5. Large retail distribution chain?
Stanley has a large retail distribution network i.e.; their furniture is made available to the right audience at the right place. Therefore, Stanley is one of the players in the industry that caters to the consumers of all cities where the possibility of a buy is certain (depending on customer loyalty on the retail store).?
About Stanley Lifestyles?
Stanley Lifestyles ventured into leather sofas in 1999 and then gradually diversified into full home solutions. They offer a spectrum of collections for the living room, including sofas, coffee tables, TV cabinets, storage units, and side tables.??
Key Details of Akme Fintrade India Ltd IPO?
* IPO Date: June 21-25, 2024?
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* Face Value: Rs. 10 per share?
* Price Band: Rs. 351 - Rs. 369 per share?
* Lot Size: 40 shares?
* Offer for Sale: 91,00,000 shares?
Financials?
* Rs. 322.29 crore was the revenue for Stanley Lifestyle for the period ending December 31, 2023, witnessing a 43 per cent growth?
* Profit After Tax too saw a 51 per cent increase to Rs. 34.98 crore?
* Net worth of the company too raised by 8 per cent?
Objectives of the IPO?
* Opening of new stores??
* Opening of anchor stores and renovating existing stores??
* To purchase new machinery and equipment?
* General corporate purposes?
Conclusion:?
Stanley presents a compelling opportunity for investors looking to gain exposure to the luxury furniture market in India. The company's strong understanding of the next-gen audience makes them the most sought-after player in the coming days, thereby making way for better performance.??
With an attractive IPO valuation and the ease of investment through HDFC Sky One-Click IPO, Stanley is a promising IPO to consider.?