5 Reasons To Invest In Digital Marketing
kelvin kinge
My expertise spans graphic design, web development, data analysis, and SEO, enabling me to deliver customized strategies that drive engagement.
Digital marketing is unquestionably the way of the future in Kenya. Having said that, there are a ton of good reasons for you to sell your goods and services online in Kenya.
The following are the top 5 motivating factors:
Numbers don't lie - Every day, 3.5 billion searches are made on average. Some of these are prospective clients for you.
The future is digital - 89.8% of Kenyans are currently online, according to statistics, and that number is expected to rise. Digital marketing will unquestionably be the future of marketing as smartphone use increases.
It is CHEAP - When compared to other traditional kinds of promotion, digital marketing offers a superior return on investment. Everyone is aware of Kenyans' enthusiasm for anything inexpensive.
It is Measurable - Concerning digital marketing efforts, it is simple to obtain all the data you need to assess the effectiveness of your effort. The success of whatever you do can be measured. Now, estimate the number of individuals who viewed the billboard you erected last month. The best you can manage is an approximation.
The globe has become an open market - thanks to digital marketing, and your reach is now limitless. Practically any region of the world is accessible for marketing. Consider how difficult it used to be for tour operators in Kenya to reach their intended audience. Now, all they require is a computer with an internet connection.
How to Get Started with Digital Marketing in Kenya
Kenya's and the world's digital landscapes are both quite dynamic. Nothing is certain. Online, things develop quickly, so a strategy or platform that works for one product might not be appropriate for another.
For instance, the dynamics vary even within the East Africa region. Tanzania and Uganda might not benefit from what Kenyans find to be effective or popular. As a result, you must be fully aware of all the dynamics in your specialization and area.
The first step is to comprehend your target market.
With digital marketing, there is no right place to start, especially for startups. You should start where you can and improve the approach as you go after having a good understanding of your web marketing needs.
The best option in Kenya will be social networking. That is the place you should ideally begin. You can manage it in the beginning stages, it requires less effort, and it is simple to get started. With a combined 11.1 million active users each month, Facebook and Instagram have the highest following in Kenya.
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However, a website is what you should consider first if you want a more professional approach to digital marketing in Kenya. A brand book and brand rules must be developed. Purchase of a domain and hosting would be the following step. You can acquire a very nice package for as little as Ksh 4000 per year if you just need a domain name and hosting for your website. Additionally, you will receive business email addresses that you can use for communications.
Design a website that adheres to your brand rules and create an appealing logo. Contrary to popular belief, websites are not expensive. The sort of website you want and the extent of the work will have a significant impact on the price of web design.
There are various website types, and you can want a variety of capabilities for your website. These will specify the scope of the project and, in turn, influence the cost of website design.
Website categories include:
These websites might all have a variety of capabilities. What you hope to accomplish will play a large role in this. Starting with a simple idea will allow you to upgrade the website as necessary.
Webpages can be purchased for as little as Ksh 10,000 for one-page websites. Depending on the complexity of the job, you may need to budget anywhere from Ksh 150,000 to Ksh 1,000,000 for e-commerce websites and web portals.
After finishing your website, you can create your social media accounts and plan your approach. Make sure that the branding on your social media accounts follows the standards for your brand. To guarantee consistency across platforms, descriptions and any other information should be streamlined.
You can initially expand your audience naturally. You can either hire a person specifically trained to maintain your social media accounts or hire a digital marketing firm in Kenya to assist you.
Always keep in mind that content is king, regardless of the digital marketing plan you decide to start with or concentrate on. As a result, be sure to provide quality and interesting material that you can utilize to promote your brand.
Then you can investigate further long-term tactics like SEO and email marketing. If you already have an email list, you may start working on various email campaigns that you can use to target potential customers.
One of the best tactics you can employ is SEO. To get the most out of SEO, though, months of consistency are needed. It is recommended that you work with an SEO specialist to help you raise your search engine ranks for such complex digital marketing strategies.
The key to successful digital marketing, no matter where you begin, is to identify your target audience and focus on relevant content.