5 Reasons Amazon Ads Is Better Than Google Ads For E-Commerce

It's a new week, and we're back with insights to help your e-commerce business thrive. Today, we're diving into the often-overlooked realm of Amazon Ads and why they should be on your radar. Many e-commerce businesses have yet to realize the incredible potential that #AmazonAds brings to the table, and we're here to change that.

The Underdog: Amazon Ads

Although #GoogleAds are popular, many e-commerce businesses overlook the potential Amazon Ads hold. While Google might be the search engine king, did you know that Amazon's search volume accounts for a whopping 54% of all product-related searches in the United States? That's a significant market you want to take advantage of.

Here's why we believe Amazon Ads might be the game-changer you've been looking for:

1. Higher Conversion Rates: The majority of U.S. product searches happen on Amazon. The intent behind these searches is often product-specific. Amazon listings can boast conversion rates of 10% to 15% or even higher, making your return on ad spend (ROAS) more favorable. This far outperforms Google Ads, which often linger below a 5% conversion rate.

2. Building Lasting Value: Amazon Ads don't just get you short-term sales. They influence your long-term presence on the platform. With every ad, you potentially get more sales and, as a result, more reviews. In the Amazon world, reviews are the backbone of rankings, much like #backlinks in Google #SEO.

3. Boosted Organic Rankings: Here's a fun fact - while Google maintains that paid ads don't impact organic rankings, Amazon operates differently. It's an industry insight that Amazon Sponsored Ads can bolster organic rankings. More ads lead to more sales, and these higher sell-through rates influence product rankings on the platform.

4. Simplified Tracking: Google has been making strides with its tracking capabilities. Yet, Amazon's all-inclusive platform makes it considerably easier for advertisers to trace the customer's journey from search to sale. The entire narrative - from product information, reviews, and videos to similar product suggestions - is available on the platform. This clarity makes decision-making a breeze.

5. Dominating the Marketplace: Amazon allows one advertiser to control a significant portion of the search results page. This contrasts with Google's "Unfair Advantage" policy, which prevents one advertiser from hogging all the ad spots.

Concluding Thoughts

Google Ads have their merits, but if you're in e-commerce, Amazon Ads present lucrative opportunities. They offer better Return On Ad Spend (ROAS), superior conversion rates, easier tracking, and a much friendlier environment for new businesses looking to make a mark.

If you're contemplating diving into the world of Amazon Ads or need more clarity, our team at Market Media Connect is always here to guide you. After all, adapting and exploring new avenues is the essence of thriving in the digital world.

Until next week, stay innovative!

Warm regards,

The Market Media Connect Team

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