5 reasons an AI Speech Assistant needs to be a part of your next mall marketing campaign

The rise of e-commerce and the pandemic have significantly hampered the growth of malls across the world. Traditional companies now have the opportunity to either revamp their strategy to stay in the game or shut shop. From appointment based shopping to contactless payments, local pickups and unified online and in-store merchandise, retailers are trying their level best to entice their audience.

Shopping malls usually have a lot of walk-ins from all walks of life. On an average 30-40% of the crowd is either accompanying someone who is interested in shopping, is a child or a student looking for an experience to pass time. While traditional advertising methods of putting across flashy boards inside and outside still exist, It’s far too common to stand out. So what should business ideally do?

Bring the next level of advertising tool to your store and mall. Hire or buy a smart robot assistant that can both cater to your business needs and make it stand out from the crowd. Artiligent is an international high-tech enterprise connecting the virtual world with the real world. Powered by a niche technology, Artiligent has developed top-notch robots that are used in sectors like retail, manufacturing, healthcare, warehousing, corporate offices and homes. With an aim to boost productivity and promote innovation, Artiligent has developed a set of applications that can customised to boost individual businesses. Empowered with facial recognition, autonomous navigation, advanced AI and many more, Artiligent’s AI Speech Assistants are the perfect add ons for retailers looking to revamp their business.

Here are five reasons why you should have a Smart Speech Assistant as part of your mall marketing strategy:

1. Increase Awareness

All Artiligent’s Speech Assistants are lightweight and portable, making them perfect to place in prime locations across the mall. The robot often tends to grab more attention than an advertisement board and is a great way to get your brand seen as well as drive traffic to your pop-up/store. Brands can also define the assistant’s human-detection mode and personalise the bot’s behaviour when greeting customers or simply control its movement while interacting.

2. Optimise Staff

These smart robots integrate the Artiligent AI speech assistant engine to help you with the services you need the most. Its navigation system self-learns its surroundings and understands where the bot is, what it is seeing and where it is going. The super intuitive operating system can hear, speak, see and understand you, pretty much just like a human being. Brands can use the AI Speech Assistants to handle larger diverse audiences, offer consistent support and repeat similar analogies without getting annoyed or exhausted. In terms of safety concerns, the robot also reduces the need for unnecessary physical interaction.

3. Display Inventory

Brands can customise the Speech Assistants as per their individual requirements. It can show videos, find products, play music and speak, all on automated commands. Companies can also store large amounts of product data and showcase a?customized menu driven user interface for consumers to select, view and order on the go.

Showcasing upcoming collections or allowing consumers to cross-check their requirements across the platform can instantly add brownie points to your customer service experience.

4. Create Higher Brand Recall

Customers often need an incentive to spend time with your brand. The AI Speech Assistants give you a chance to turn this apathy into excitement. Place our bots across the mall or in the store and attract people to visit your store, stay longer and inspire them to tell their friends about this great experience. Robotics for advertising is a relatively new field. Step into the future and let customers remember you for your innovative approaches.

5. Support Business Operations?

One of the biggest challenges for small to medium size businesses is optimising business operations. Empowered by the latest AI technology, our Smart Speech Assistants can help measure mall traffic, converse with customers as well collect and transfer data in real-time. Businesses can also equip the bot with check-out systems where customers can browse, order and pay directly. Data collected on the system can also be later used to adapt your vision of mall advertising and choose the most profitable options for your business. ?

Artificial intelligence is evolving at a rapid rate and this is the perfect time for businesses?looking for AI-driven tech to increase the effectiveness of their marketing teams while minimising costs. Using AI Speech Assistants in malls is definitely a new way of advertising and marketing that can help companies to showcase their products in a digitally evolved setting. Apart from advertising, customer service plays a key role in conversion. Artiligent robots combine robotics and AI under one platform to help you not only advertise your products but also serve interested customers and achieve your business goals efficiently.?

Wondering what else these smart robots can do??Book your free demo today and step into the future with Artiligent. www.artiligent.global