5 Reason Why You Need A Social Media Manager

Four years ago, there were just 3 million active advertisers on Facebook.

As or 201, more then 5 million brands were advertising on Facebook, So fat this year, another 1 million have entered the fray.

Yes, these number are pretty daunting, but it clearly shows how important Facebook marketing has become for business today- not mention all the other popular social media network that each boast millions or billions of users.

The job of the social media manger used to be mainly governed by interns or specialists , only requiring them to post organic content to gain any benefits from the various social media platforms .

Here is my top 5 reasons why you need to have a social media manager.

The Social Landscape Is Always Changing.

A job on a social media manager can keep track of any algorithm changes and new trends within the platform, but also adapt your strategy and the content based on the latest updates.

A social media manager can take in what changes are either happening or soon to take place, and be agile, so can go back to the drawing board with their clients and change campaign objective, content to provide continued success with regards to their goals.

You Need a Social Media Strategy

An employee posting at random on your social media profiles, have no plan, will do a disservice to your brand.

If that's your current state of being, I strongly advise that you go back to the drawing board to find out how you can either :

• .Having an existing employee who can passionate about the space take over the social media efforts full time.
• Or reconsider if your brand is ready to be in this space.

Social media is not a set it and forget it tactic. In many ways, this approach can do greater harm than good.

Having a plan developed for social media requires the social media experts to come together will all other people executing other marketing campaigns such as direct mail, email, paid search , TV, radio on your brand's behalf.

Doing so will prevent your efforts from being siloed and increase the synergy of your marketing efforts - online and offline.

For example, if you're planning on pushing out a direct mail piece, one that is more costly than perhaps paid search or email , your marketing team should think about how your direct mail piece can be partnered with emails and social media campaigns after its in-house date to magnify your message.

This will provide better leads, engagement , and results.

Your social media manager will be able to bake in their campaign to all the campaigns you're working on.

The social media manager will also be able to gauge what your primary goal are for the year and translate them into social media content and campaigns.

Speaking of content, a social media manager will not anly put together the strategy, being mindful of other marketing efforts but will also develop a social media calendar with they should share with you monthly on what campaigns paid and organic they plan executing on your behalf.

3. Protect Your Brand Reputation & Help Your Customers.

Social media managers are constantly on high alert to each message, review and comment happening within social media regarding a brand.

Not only do they have the right process in place with regards to triaging, but also they’re aware of how to conduct themselves within the platform, representing the brand.

Hiring an individual who has a great deal of experience in this area is huge, as within seconds a social media manager can help mitigate and solve an issue which would have otherwise turned into a disaster if a less-seasoned individual would have put in the role.

It’s vital that the social media manager develops not only the right voice and language of the brand within social media, but also work with other individuals within the business, like customer support and PR, so contingency plans are put in place, well before a social media crisis takes place.

The action of responding to a comment, whether it’s good or bad, should also be done within a certain time frame. The sooner, the better.

Your brand can either help solve a problem for an existing or future customer or client, or make someone respect how your brand conducts itself on social media.

4. Perspective – Inside & Out

following is some more tips that will show you both perspective about Indise and Outside Hiring.

Advantages of Hiring a Social Media Marketing Agency

• It might be more financially feasible.
• The social media manager may have fresh new ideas that you may have not have considered.
• The social media manager may not be jaded by the culture that comes with your brand and can bring in new innovative ideas that your executives may appreciate.
• They also most likely have the edge in working with similar brands within your specific agency, which also can help with best practices, what works in your particular industry and what doesn't.

Advantages of Hiring an In-House Social Media Expert

Once trained, the in-house staff will:

• Know the intricacies of the company culture and what red tape is involved.
• Understand the brand boundaries when brain storming campaign ideas.

5. Reporting & Tracking

Having a manager who is in charge of all your social media efforts can help you improve existing campaign.

But a social media manager can also keep your brand agile – switching objectives, creative, or content if your current efforts aren't doing as well as they could be.

A social media manager will check their campaigns regularly – turning under performing ads off and optimizing other campaigns to make sure you’re money is being well spent and your goals are being met.

A social media manager will look at campaigns over time and will know if a tactic is becoming fatigued or if the strategy should be adjusted.

This provides tremendous value at the end of the month reporting as they will provide documentation telling a story of:

• What was executed that month.
• How well it did compare to previous months.
• What should be done next.

Sometime campaigns will have a continuing success and can lead to other great ideas, which wouldn't necessarily be the case if you didn't have someone dedicated to these efforts around the clock.

Conclusion

Hopefully you now can see that you’d be far better off hiring a social media manager than not.

Someone who can contribute 100 percent to your brand’s strategy and goals will yield a much better result than having an intern or low-level employee posting content at random on behalf of your brand.

If you want us to manage your social media kindly email us with your social media pages and also send us your number so we can get back to you

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