5 Real Ways Businesses Are Using AI in Content Creation
Introduction
While the demand for high-quality content has surged, so has the need for efficiency, relevance, and innovation. Enter Artificial Intelligence (AI), a technological marvel that has swiftly become an indispensable ally for businesses looking to thrive in the world of content.
In this newsletter, we’ll explore five concrete examples of how AI is driving efficiency, enhancing creativity, and redefining the way businesses communicate with their audience.
1. Generating Content Ideas with AI
The creative process often begins with the spark of an idea. For content creators, whether they’re bloggers, marketers, or journalists, the challenge lies in consistently generating fresh and engaging ideas.
This is where Artificial Intelligence steps in as a formidable ally.
AI-powered tools have become indispensable for businesses seeking innovative and relevant content ideas. These tools analyse vast datasets, user behaviour, and trending topics to uncover hidden gems for content creation.
2. Creating Content Outlines with AI
Once you’ve gathered your content ideas, AI tools can help you create a potential framework complete with headings and key discussion points to assist you in the writing process. Some AI writing tools provide this in the form of a template, while you can achieve similar results using ChatGPT or another platform, provided your prompt includes sufficient detail.
However, it’s crucial to be aware of a significant detail: the outline generated by AI will essentially mimic existing articles.
If used as-is, it can dilute the originality of your work, making it blend in with the crowd. Therefore, it’s essential to invest time in reviewing and adjusting the output to discover unique perspectives that will distinguish your piece from the rest
3. Writing First Drafts with AI
Once content ideas are solidified and content outlines are in place, the next challenge is the creation of the first draft. This phase traditionally falls on the shoulders of writers and content creators.
However, AI has evolved to assist in this crucial stage as well, offering a helping hand to businesses. Armed with your content ideas and outline, you can employ ChatGPT or other AI to craft your initial draft.
Depending on the tool and your workflow, these AI systems can generate an entire lengthy article in one go, or you can opt for an iterative approach with more involvement from you throughout the process.
4. Keyword Research and Clustering with AI
Typically, the process of keyword research commences with brainstorming a list of phrases associated with your niche or topic. This stage is predominantly a manual and time-intensive endeavour.
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AI marketing tools such as ChatGPT can significantly expedite this process by swiftly generating an extensive list of relevant keywords and their various permutations. Furthermore, these tools can categorise these keywords into topic clusters that align with your content strategy.
It’s worth noting that some AI tools excel in this area more than others.
5. Platforms with AI Integration
Marketing tools like HubSpot and ContentStudio serve as valuable AI editing assistants, aiding in the creation of key marketing content.
Furthermore, they play a crucial role in ensuring that your content aligns with the appropriate brand tone and style.
For instance, on Hubspot, you can use the power of AI to generate entire email sequences that can be used throughout the marketing funnel process and paired with automation tools, meaning you never have to lift a finger after fixing the first draft!
Similarly, other platforms like ContentStudio offer an AI assistant which can generate copy for your social media posts, in any tone of voice of your choosing, and will even include emojis!
Our video example above is not an example of AI integration, but you can clearly get a feel for a cool example of how to use ChatGPT to generate ideas, import these ideas to a tool like Canva, and then have Canva generate images automatically with your content from ChatGPT that you can use in social media or in other aspects of your marketing – watch our video above and see how we generated 20 pieces of content in less than 1 minute!
Download Our Artificial Intelligence Guide from our E-Book Library today by clicking the image below!
Final Reflection
As we conclude our exploration of how AI is transforming the landscape of content creation, it’s evident that artificial intelligence has become a vital companion for businesses navigating the demanding world of content production. AI empowers us to generate fresh ideas, streamline the writing process, enhance keyword research, and align content with brand tone and style.
However, it’s crucial to remember that while AI tools offer invaluable assistance, they’re not a complete replacement for the human touch. The nuance, creativity, and emotional intelligence that humans bring to content creation remain unmatched (for now! ??).
So, as businesses and content creators harness the power of AI, it’s essential to strike a balance. Utilise these tools as allies in your content creation journey, making the most of their strengths while exercising your judgment to ensure your content retains its unique voice and resonates with your audience, visit our full blog here
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