5 quick tips to build your personal brand

5 quick tips to build your personal brand

Having a strong personal brand is essential to winning the opportunities you deserve and advancing in your career.

But, between work deadlines, family obligations, and the ever-growing to-do list, this “important but not urgent” project can be easily cast into the “do later” pile.

Here’s the good news about building a strong personal brand:

You don't need a complete overhaul of your life to build a powerful brand.?

In fact, it’s easier than you think and you can weave it into your daily life.

5 Quick tips to build your personal brand

1. Set your intention

Before you go to work in the morning, ask yourself, “What is it that I want to convey to people?” This simple reminder helps your branding become an effortless habit throughout your day.

2. Reframe it as fun

Instead of thinking of personal branding as another dreaded task, find a more energizing angle. For example, “I wonder how people are seeing my brand today. Let's do some experiments.”?

3. Ask for feedback

Ask a friend or colleague what three positive words come to their mind when they think of you. You can even enlist them to be your accountability partner, especially if you need help shifting your brand.?

4. Talk about it

Every time you have a conversation with someone, it gives them information about you. So if you're trying to be seen as strategic, say strategic things as much as you can. For example, “On that project, I think we need to step back and look at it in its totality.”

5. Gamify it

Whatever you want your personal brand to be, see how many times you can naturally work those words and phrases into conversations. Think of it like being in the gym and doing reps. How many reps of “strategic” or “decisive” can I get in today??One of my favorite examples of this last strategy is from my former colleague Carla Harris. During a performance review, Carla was told she wasn’t tough enough.

Discover how she changed people’s perceptions and became known as “tough” (use this if you’ve been pigeonholed and want people to see you differently).

What’s your favorite way to build your personal brand??

Let me know. I would love to hear from you!

Petko Petkov

Top Voice, FoodTech Innovator, Founder Scaling Globally World's Largest Chef Platform CHEFIN! Nothing short of extraordinary!

6 个月

Personal brand changed my life! It literally propelled me from my home country to Australia! It was through LinkedIn back in 2010 I got to know the team closely, work with the senior management and that ultimately got me relocated from Sofia to Sydney - not an easy feat of a jump but I wholeheartedly allocate my success to my personal brand no doubt! More on the story here: https://www.dhirubhai.net/posts/ppetko_personalbrand-purpose-destination-activity-7192675923282812928-ipGe

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Billy Burgess

Engineer | Design | Computer Aided Design | Mechanical, structural & Civil

6 个月

Discovering this post during my daily LinkedIn Rundown offers an intriguing perspective for both employees and business leaders alike. As I navigate the process of 'building a brand', I find myself in a bit of a maze, so insights like these are invaluable. It's refreshing to explore how I can adapt and incorporate these ideas into my work as a freelance CAD engineer, collaborating with clients to achieve our shared goals.?? Great insight May Busch.

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D. J.

Passionate about Sustainability by Design | Human Center Design | Women Empowerment | Social Impact Advocate

7 个月

I also like your tip on how we represent ourselves.

Lesley Jane Seymour

Stuck? Drifting? Need to rethink? I help you find out what's next for you. Sign up for the CoveyClub newsletter | I work at the intersection of reinvention and dreams

7 个月

The most important thing you can do while you have a job. Don't wait until you have to start over.

Gail B

GCX Payments Risk Agent

7 个月

If you have a 'brand' to build, be sure you have the proper skillsets to back it up. A lot of people think the visuals and dropping buzz words are the end all be all. They are not. Please be prepared to back it up so that while building your brand, your credibility does not take a hit. Very interesting article.

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