5 QUESTIONS YOU NEED TO ANSWER DURING TARGET MARKET RESEARCH
Breanna Gunn
Marketing Strategist | Conversion Copywriter | Project Manager | Fueling 10x Conversions for Top Digital Brands
As a brilliant entrepreneur with a big-hearted mission to serve your audience in the best way you can, understanding just who it is you’re talking to is crucial.
Target market research is vital to the success of your business because it’s where you learn everything you need to know about your audience.
Who are they?
Where are they?
What do they think about the world?
What are their daily habits and routines?
You’ll want to make sure you understand them as best as possible before putting effort into marketing your business.
When you’re diving into this work, it helps to have questions to guide your research efforts. These answers will help drive your messaging and allow you to communicate in a way that speaks directly to them.
Ask yourself these five essential questions to start learning about your audience:
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1. What Is Their Favorite Social Media Platform?
We’re in a day and age when social media is the dominant form of communication. If you want to connect with your audience, you’ll need to know where they are online.
If you plan on creating ongoing content for your business, make sure to note their favorite platforms so that you can create an ongoing effort for them there first before branching out.
2. What Are Their Biggest Struggles?
When it comes to the industry you’re in, it’s likely your audience is struggling in some way. Whether it’s a lack of money, time, or energy, you’ll want to understand the major stress points they’re dealing with so that you can utilize your business in helping them solve these problems.
3.?What Are Their Biggest Goals?
On the flip side of the coin, understanding what your audience hopes to gain by working with you is just as important. Is it knowledge? Is it peace of mind? Whatever the case, you’ll want to start understanding their biggest goals so that you can create content and marketing efforts around these specific objectives.
Vice President – IT Projects | Driving business success with people, strategy and technology! Blue Ocean Strategy | AI, Digital Transformation | Executive Coaching | Leadership Development | Professional Speaking
2 年Asking these questions are great starting points
Building Investment Clubs * Providing Investment Education * Shares * Share Options * 200 Active Mastermind Groups * Investment Workshops *Operating in 50 countries worldwide since 1998
2 年These common marketing issues are alleviated greatly thanks to this wonderful rundown, Breanna Gunn.
Founder at ActionCOACH
2 年These are all important questions to ask to learn more about our audience we are targeting. Thanks for sharing your insights, Breanna.
Sustainability Advisor, Working towards a better future
2 年I love the tips you offer Breanna Gunn. In my mind it would be perfect to see brilliant entrepreneurs geared with big-hearted missions to change world problems, a perfect marriage. But we prioritize money over humanity, which skews things up.
Executive & Leadership Coach | Career Acceleration | Mindset Transformation Consultant | Vertical Development | ??Advanced NLP l? Creating New Conversations & Realities | ??Get What & Where You Want, When You Want
2 年Breanna Gunn I love using questions, and these ones are great, I believe it's important to ask these questions to also qualify your candidates. Thank you !