5 questions for product leaders to unlock stakeholders

Hola! ???

Product Leaders suck at understanding stakeholders. Stakeholders don't want features. They want to achieve their goals; their targets.

But you have power. To ask questions. Use it.

5 questions you can ask stakeholders. To uncover their desires:

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Before diving into solutions, let's get a clear picture of what they do every day.

Bad Examples:

"??????'???? ???? ???????????? ???? ??????????????????, ???????????" ??

"???????? ?????? ???? ???? ?????????? ???? ??????????, ???????" ??

These questions assume too much and don't allow for a full description of their roles.

Good Example:

?????????? ?????? ?????????????? ???????????????? ???????? ?????????????? ???????? ?????? ????????????????????????????????? ?

2. ???????????? ?????????? ??

It's crucial to know what they're aiming for this year.

Bad Examples:

"??????'???? ?????????????? ???? ?????????? ?????????? ??????????????, ????????'?? ???????" ??

"?????? ?????? ???????? ?????????????? ???? ???????????????????? ???????????? ?????????? ???????? ?????????" ??

These questions are leading and don't allow stakeholders to express their unique goals.

Good Example:

"???????? ?????? ???????? ?????? 3 ???????????????????? ?????? ???????? ????????, ?????? ?????? ?????? ???????? ?????????????????" ?

3. ???????? ?????????????????? ???? ?????????? ?????????? ??

We need to understand how their goals tie into the larger company objectives. Only then they are important

Bad Examples:

"?????? ?? ????????????, ?????? ???????? ???????????? ?????? ???????????? ?????????" ??

"???? ???? ?? ???????????????????? ??????????????, ???? ?????? ?????????????? ??, ?? ???????? ???? ?????????????????" ??

They're presumptive and don't explore the relationship between individual and company goals.

Good Example:

"?????? ???? ???????? ?????????? ?????????????? ?????? ?????????????? ?????????????? ???? ???????????????????????? ?????????????????????" ?

4. ?????????? ???????????????? ??

Let's find out how they plan to hit their targets.

Bad Examples:

"???????? ?????? ???????????????????????? ?????? ?????? ???" ??

"?????? ???????? ?????? ?????????? ???????? ?? ???????????? ???????? - ???????????" ??

These questions are too narrow and lead the conversation towards specific solutions.

Good Example:

"???????? ?????? ?????? ?????? 3 ?????????????????????? ???? ?????????????? ?????????? ??????????? ?"

5. ???????????????????? ??

Understanding the hurdles they face is key to providing real solutions.

Bad Examples:

"???? ?? ???????? ???? ?????????????????? ???????? ???????? ???????????????????" ??

"?????? ?????? ???????????????????? ???????? ?????? ?????????????? ???????????????? ???????????????????????" ??

They might miss other critical challenges by focusing on common issues.

Good Example:

"???????? ?????? ?????? ?????????????? ?????????????????? ??????'???? ???????????? ???? ?????????????????? ???????? ???????????" ?

When stakeholders talk about features. Ask

"???????? ?????????? ?? ?????????? ?????? ???? ????? ?????? ???? ?????? ?????????????? [????????] ???????"

I have 20+ stakeholder questions. They go deep. Into understanding them.?

I plan to share it all. In my masterclass - Product on Steroids:

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0 fluff - only actionable steps - that give FAST results

See you soon!

Cheers,

Gaurav

P.S. Grab your seat for masterclass on December 07th, 2 PM CET