5 proven methods for attracting aligned club members
?? Develop a clear USP.
Clearly communicate what prospective members have to gain by joining your club. Highlight both functional and emotional benefits of the membership. Services are easily replicated; however, atmosphere, leadership, customs, and community aren’t.
?? Increase your membership’s visibility through digital marketing.
If you have the budget then ads are the lowest maintenance approach forward. However, if standing is more your jam, try content marketing. Create videos, blogs, and social posts about what’s there to expect inside the membership, as well as, teasers of exclusive events and perks.
?? Host open events as a free trial.
Memberships have a high threshold for entry, so consider your event as a free trial. Pack your event with value and freebies, but don’t forget to spotlight member experiences to ease prospects into committing fully.
?? Partner with aligned brands.
Find businesses whom you share a similar target audience with and strike a compelling partnership in the form of discounts and joint promotions.
?? Lock a solid referral program in place.
Your existing members are your club’s biggest advocates. Incentivize their loyalty by offering rewards for every member they bring in.
Which of these member acquisition strategies are you trying out this season?