5 Predicted Social Media Marketing Changes in 2023

I can already hear the jingling bells, the buzz of new year parties and storming predictions for 2023 breaking up on the internet. Amidst all this cacophony where #twitter is going through a management overhaul, there’s a gaga about reels on #instagram #tiktok is busy fixing its crown, and #facebook is testing some new revolutionary updates, speculations are high on #digitalmarketing frontiers, including how the coming year shall ring in with some prodigious changes in #socialemediamarketing

Hoping all goes well in the coming year and marketers get a much-needed breather because there was a lot to catch up in 2022. Phew! Without further ado, let’s put your inquisitiveness at ease by sharing 5 Predicted Social Media Marketing Changes in 2023 which seem realistic, viable and totally promising. Check out!

#Prediction No. 1: More Posts Recommended by #ai on Facebook and Instagram

From being the first revolutionary social media app and then becoming the favourite for building connections with family and friends, Facebook surely has come a long way even if the road was bumpy in 2022. Pacing up with so many new competing social apps, Mark Zuckerberg in an interview said, “Over the next year or two, we’ll start showing more recommended content in the feed.” Now even if the trend emerges from TikTok, if we are hearing it straight from the horse's mouth, we ought to believe, it’s coming!

#Prediction No. 2: Introduction of AR, 3D #posts & #nft Art on Instagram

With about 2 billion monthly active users on Instagram, this social media platform has grown exponentially ever since its launch on 6th October 2010. Primarily, this creator’s platform has maintained its forte in photo-sharing and reels which grabbed the eyeballs of many influencers, advertisers, and brands. Now, what next? With Reels ranking as the fastest-growing content format in 2022, IG is upping the ante by introducing revolutionary content features such as Augmented Reality, NFT Art and Three-Dimensional Posts and the tools to turn your ordinary photos into these innovative formats in 2023. Well, this next-level shift will add a brand-new experience for the users and brands, however, its fate lies in the hands of decision-makers.?

#Prediction No. 3: Additional #verification #ticks on Twitter

With a surge in the number of automated Twitter bot accounts, this has become a prime concern for Twitter stakeholders. Despite banning thousands of Twitter bots violating policies, the number of bot accounts kept increasing and now is in millions. This is estimated as over 15% of total Twitter accounts. To curb the number of these booming scammers, Musk and Co. are focussing on bringing an alternative verification process in 2023 wherein authentic human users will get a grey tick after confirming their identity via a phone number or other details. This might not break the chain completely but we surely would get an insight into who’s REAL!

#Prediction No. 4: Upgraded Display Options on #pinterest

With IG bringing the A-game forward, Pinterest is not lagging far behind. This inspiration-based e-commerce app is not only focussing on its expansion in various international markets but is also advancing in adding more personalized discovery tools and improving its current display panel. Yes, users will be able to access the most relevant products via improved search tools and 3D images on Pinterest in the following year. Under the vision of CEO - Ben Silbermann, the development of AR tools is going in full swing and in 2023 we will experience a massive change. The new display on Pinterest will be worthwhile for #businesses and of course, improve the #shopping #experience for the users. Let’s wait and watch!

#Prediction No. 5: Video, Audio & Feed Upgrade on #linkedin

The world's largest professional network with more than 875 Million members, LinkedIn surely is a big hit. Connecting #professionals from across the world and enabling them to be productive and #successful, this #Professional Social Network continues to strive for the best. With its record-breaking engagement rate in 2022, its major focus for 2023 is upgrading video and audio tools. There might be a dedicated video tab, audio rooms, audio meet-ups and audio events or even a #LinkedInTV in the app. Too eager to see the upgraded version of LinkedIn!

Don’t forget to share what you think is coming up in #2023. The comment section is waiting for your response. Many discussions begin here unfolding into strong bonds!

Stay tuned to Adomantra - the Award-winning Digital Marketing Agency for the latest updates on the medium. Be ready to transform and reach new heights!