5 Practical Hacks to Get More Eyes on your LinkedIn Blogs

With the increasing content competition on LinkedIn, it’s not enough to just write high-quality blogs—you need to make sure they reach the right audience. Whether you're sharing thought leadership, industry insights, or personal experiences, here are five practical hacks to get your LinkedIn blogs seen by more people.

1. Write Attention-Grabbing Headlines

Your headline is the first thing people see, and it plays a crucial role in whether they click on your blog or scroll past it. Write headlines that are clear, concise, and offer value. Use power words like "essential," "proven," or "ultimate" to pique curiosity, and make sure your headline reflects the content's value.

Tip: Headlines between 40-60 characters work best for LinkedIn. Tools like CoSchedule's Headline Analyzer can help you optimize your titles for maximum impact.

2. Post at Peak Engagement Times

Timing is everything when it comes to content visibility on LinkedIn. Posting at peak times when your audience is most active increases the chances of your blog getting seen and engaged with. According to LinkedIn analytics, mid-morning on weekdays, especially Tuesday through Thursday, tends to have the highest engagement.

Tip: Use LinkedIn’s analytics to track when your audience is most active and experiment with posting times to see what works best.

3. Engage Before and After Posting

The LinkedIn algorithm rewards engagement. One strategy is to interact with your network a few hours before and after posting your blog. Comment on others' posts, share relevant articles, and reply to comments under your post. This sparks conversations and signals the algorithm to boost your content visibility.

Pro Hack: Aim to respond to every comment on your blog within the first 24 hours to keep the momentum going.

4. Leverage LinkedIn Newsletters

LinkedIn newsletters offer a great opportunity to regularly engage with your audience. By consistently publishing valuable content through a newsletter, you build a loyal readership who are notified directly when you post new articles. The key is consistency and quality—make sure your blogs are part of a larger content strategy that provides real value.

Pro Tip: Promote your newsletter across other platforms and LinkedIn groups to grow your subscriber base.

5. Cross-Promote Across Platforms

Don’t limit your blog's reach to LinkedIn alone. Share your posts on other social media platforms, including Twitter, Instagram, and Facebook. You can also repurpose the content into a slide deck, infographic, or even a short video, which you can share across different channels. The goal is to extend the life of your blog beyond LinkedIn.

Bonus: Email your LinkedIn blogs to your mailing list or include them in your newsletter to drive traffic from various sources.