5 PPC Hacks to Maximize Performance
What performance marketer doesn’t love a useful tip or two?
We are all looking for ways to drive our results over the finish line. We want to smash our KPIs, break records, and then break them again. With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers.
A great tip is much more than a feel-good tip to keep you busy. There are a few criteria we like to test, and only those tips that qualify truly make the grade.
- It is fresh. Most marketers are not using it.
- It is easy to implement. Why waste precious time on complicated tricks?
- It is fast and simple. But it has a significant impact.
- It is useful for a range of ad channels: search, social and native.
- It is above board. No “Black Hats” allowed.
The 5 PPC best practices below will not only maximize your ads’ performance, but they also cover all these critical guidelines that make a tip genuinely tip-worthy.
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CEO & Founder at Target Audience | Helping Startups, SaaS & eCommerce Companies Grow ?? | Startups Mentor at Wework Labs
6 年One comment about lookalike audience from search campaign clickers - you should include only clickers that spend more than x time on page otherwise you'll create audience from bouncers and irrelevant users.