5 Powerful Ways to Supercharge Your Social Media Marketing Strategy

Social media has revolutionized the way we do business and business marketing. Today, 7 in 10 Americans use social media, compared with only 5% in 2005.

The benefits of a well-executed social media strategy are numerous.

· Increased brand awareness

· Grow a larger audience

· Connect with your audience better

· Increased website traffic

· Generate more leads

· Make more sales and money

 There’s no doubt about it – social media should be a vital component of your overall marketing efforts.

1. Research and learn about your audience:

Connecting and engaging with your audience is crucial in today’s marketing if you want to turn a profit. But, in order to do that, you need to understand your audience – inside and out.

How can you better understand your audience?

· Survey your audience to better grasp their pain points

· Look carefully at their demographics

· Take part in conversations on forums filled with your target audience

· Respond to comments on your blog, and comment on other blogs with the same target audience

· Reply to all comments or questions on your social media channels

Once you get a feel for who your target audience is, you’re better equipped to help them. They want to deal with businesses who care.

2.Craft your social media content carefully:

Every piece of content you post on social media should be carefully thought-out and be of value to your audience. Depending on the social network you’re posting on, you’ll need to learn the various purposes of each network.

 Here are some examples of my 3 favorites:

· LinkedIn – A professional network that is perfect for B2B audiences. Also includes LinkedIn Pulse, a content publishing and distribution platform where you can show-case your expertise and share valuable content with your audience.

· Facebook – Almost everyone has a Facebook account. Particularly good for news/entertainment/lifestyle related content. While Facebook Business Pages struggle to perform organically, Facebook Ads can connect you with a highly targeted quality audience quickly. Facebook Groups can also be a great way of connecting with your ideal audience.

· Instagram – Perfect if your content is highly visual. Static images and short videos work incredibly well but it’s not as good at driving traffic back to your website.

Once you learn about the varying networks, you can focus on which ones you think will mesh well with your business.

3. Keep the sales-y tactics to a minimum:

Intrusive, traditional marketing went out the window a long time ago. People don’t want to be sold too. They want to establish real connections and relationships with you. That’s the secret sauce to getting your audience and customers to trust you. And, if they trust you – they’ll buy from you.

4.Take advantage of video content in your strategy:

Unless you’ve been living under a rock, you know how potent video content has become. Especially in social media marketing. So, if you haven’t already, it’s time to jump on it!

Facebook LIVE videos allow you to connect with your audience in an authentic way that isn’t possible in other content formats.

According to Facebook, you’ll see 6X the interaction and engagement with a live video. It is well worth the effort! 

?5. Connect with your audience: 

If you’re not building relationships with your audience and/or customers – it’ll have disastrous effects on your business. In fact, 73.3% of people purchase items or services because of social media. That is HUGE!

Don’t underestimate the power of showing up CONSISTENTLY! If you aren’t staying top of mind with your audience, they will forget about you! Here’s a link to a great blog post that can help: Daily Social Media To-do's

If you don’t take your Social seriously, you’ll undoubtedly miss out on leads, customers, online visibility, and sales.

“If people like you, they'll listen to you, but if they trust you, they'll do business with you.” -Zig Ziglar

If you’re not seeing the results you desire from your Social efforts, reach out and schedule your FREE Social Review and get a customized 3 Step Action Plan you can implement today!