5 Powerful Ways eCommerce Brands Can Increase Online Sales
The competition for online sales has never been fiercer.???
With so many options available, how can you make your brand stand out and drive conversion?
One way is by using eCommerce videos on your site.
In this article, we'll share:
How Can eCommerce Brands Increase Online Sales?
Think about the last time you made an online purchase. Did you watch a video about the product first? If you’re like most online shoppers, the answer is yes.?
But not just any video will convert a shopper into a buyer.
eCommerce brands need?trustworthy videos?on their sites to increase sales and turn impressions into conversions.
What is Trustworthy Video?
Trustworthy video refers to content that feels like it’s coming from a real person and not a marketing team.
A perfect example of trustworthy videos is customer videos like?video reviews?and?video FAQs.?They're unpolished, real and maybe even a little messy.
But that’s why they’re so effective – they’re trustworthy.?
Here’s an example:
Customer video reviews are successful at getting shoppers to buy because they build emotional connections. More so than text reviews or sponsored posts.
With trustworthy videos, eCommerce businesses will drive more sales faster.
Here are 5 Ways eCommerce Brands Can Increase Online Sales:
1. Enhance Product Detail Pages (PDP) With Customer Videos
Shoppers are looking for quick, engaging and relevant information they can trust. Yet, most eCommerce brands haven’t updated their PDPs in years.
Instead, they still use static images and text to entice shoppers to buy. Not surprisingly, it doesn’t resonate the way it once did.?
This is where the power of customer video comes in.
Enhancing product pages with engaging customer videos creates a more appealing and trustworthy shopping experience than static text.
Customer videos deliver the type of info shoppers can use to help them decide to buy. Leading eComm brands to sell more faster.?
2. Create Emotional Connections With Shoppers
Video storytelling is an incredibly powerful tool in the world of eCommerce. Producing videos that tell real customer stories can help create emotional connections with shoppers beyond just a transaction.
And emotional connections can be a key factor in driving online sales.?
When shoppers resonate with a brand or product, they’re more like to buy and buy again.
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3. Use Video Reviews to Build Social Proof & Trust
There’s nothing more influential than genuine reviews from people who’ve purchased or used a product. In fact,?88.5% of consumers?trust real customer reviews over branded messages or sponsored influencer posts.
Video reviews let real customers share their experiences authentically. And are more engaging than text-based reviews, allowing shoppers to see and hear genuine excitement for the product.
This helps build trust and credibility for your business, ultimately making shoppers more inclined to buy.?
4. Use Video FAQs to Support Customers Faster
A common barrier when online shopping is needing more information before purchasing. In most cases, shoppers abandon carts until they get the info they need to buy confidently.?
Customer videos like video FAQs are a strategy eCommerce brands can use to support customers faster?and?increase online sales.
Video FAQs eliminate any barriers to buying by answering real-time customer questions and making them available online.
So, shoppers have the info they need to make purchases faster.?
5. Dive Deep Into Video Analytics to Track Performance
You need to measure performance to unlock the full potential of customer videos and increase online sales.
Tracking essential video analytics such as CTA engagement and scroll into view can help you understand your audience better.
Video analytics can also help identify trends and make data-driven decisions about your video strategy.
For example, maybe shoppers search for videos about specific products or ask questions you haven’t answered yet.
By closely monitoring these trends, you can improve the effectiveness of your videos and drive more sales for your eCommerce brand.
Start Turning Impressions into Conversions With StoryTap
Using customer videos on eCommerce sites will transform static PDPs into dynamic?video experiences?that resonate with shoppers.
The key is finding the right technology partner to do the heavy lifting.?
StoryTap is an end-to-end?video platform?that automates customer-powered videos, helping eCommerce brands sell more faster.
With patented video technology, you can produce thousands of customer videos that?drive online sales?for your business.
Using our plug-and-play video solution, you can automate product pages with video reviews, video carousels and video FAQs featuring:
Book a demo with StoryTap?today and learn how video technology can help your business sell more.?
This post first appeared on the StoryTap blog at https://storytap.com/blog/increase-online-sales/