5 Podcast Description Templates To Get You Started

Tired of getting stuck on writing podcast descriptions for your shows? Check these templates out to get your creative juices flowing!

Any podcaster can agree that planning is something they can always take advantage of.

From content strategies to scheduling guests, there are lots of things that require adequate preparation—and doing them right pays off BIG. This reality of podcasting holds especially true for anyone that wants to take their show to new heights and grow it beyond expectations.?

Whether you’re new to podcasting or very experienced at it, it’s likely that you’ve done your fair share of planning. And to some extent, it’s played a significant role in your podcast’s success so far by helping you stay on top of everything well enough to rake in more plays and followers.

Once your podcast starts ramping up, however, you’ll quickly realize something:

Having all the planning in the world won’t save you from eventually being overloaded by anything and everything you need to do for your podcast.

If you’re someone that loves to be on top of everything, you’re bound to experience the kind of burnout that some of the world’s top podcasters face. This usually sets in once you start juggling things like marketing, editing, PR work, hosting, and engagement.

So when you find yourself at this point, what do you do??

Well, this is when you find all sorts of ways to make some of your crucial (and repetitive) tasks easier to do—one example being the descriptions you assign your podcast episodes.?

To help you streamline things, here are a few impactful, exciting, and easy-to-do templates that you can use to keep listeners hooked and hungry for your content:?

Template #1: Setting Expectations

One thing any podcaster needs to know about their listeners is that they’re always asking one thing 30 seconds into an episode:?

“What’s in it for me?”

Although there are lots of ways to answer this, addressing it in your podcast description is something that works especially well. And while it may not seem like much, doing so gives listeners an even bigger reason to follow your podcast since they’ll see you as something that has no frills and fillers.?

Here’s a quick template you can use for this approach:?

“Join [title/job description] [host name] every [scheduled weekly release day] as [he/she] [interviews/talks to/has conversations with] [types of guests on the shows/titles of show guests/common denominator among show guests]!”

Template #2: A Universal Truth

Whether it’s through a shared dream, a form of suffering, or a challenge, podcasters and listeners are bound by different universal truths that they believe in…

All of which inspire the latter well enough to tune into the former’s podcast episodes—and it just so happens that they also make for great central themes in podcast descriptions.

Here’s a quick template you can use for this approach:?

“[Universal truth your and your followers share] + [the challenge or big question that comes with this universal truth that your podcast aims to solve or answer]. In this podcast, we’re driven to answer all the questions you have about [universal truth/concept]—and more!”

Template #3: The Elevator Pitch

Podcasting might be a medium that you use to talk about your interests…

But once you start growing it, only then will you realize that it’s just as much of a product as it is a passion project.?

Generally, podcast listeners love to be sold on podcasts from the moment they click on show links. As a podcaster, this means that you have countless opportunities to pitch your podcast well enough to convince someone that they NEED to listen to it—and you can start doing this in your podcast descriptions.?

If you want to get listeners hooked, you can use your podcast descriptions as elevator pitches that outline what they’ll get out of your episodes!

Here’s a quick template you can use for this approach:?

“Looking for a podcast that [a common need that your listeners need help with]? We’ve got you covered. Join us every [scheduled weekly release day] on the [podcast name] as dive deep into everything you need to know about [common need]—like [common topic 1], [common topic 2], and [common topic 3]!”

Template #4: Outlining the Meat and Potatoes

Sometimes, the best descriptions go back to the roots of what they’re describing.?

If you’re a podcaster with a target market that loves simplicity, then it’s probably a smart idea to simplify things with your podcast description. This makes it a whole win-win situation where you’re not racking your brains over a few paragraphs of your text and your potential listeners get the TL;DR they always look for.?

Here’s a quick template you can use for this approach:?

“The [podcast name] is a show that’s made for [target audience] who [reason they look for podcasts like yours]. Join us every [scheduled weekly release day] as we talk about [common topic 1], [common topic 2], and [common topic 3]!”

Template #5: Setting Expectations

The one thing any podcast needs to know about their podcast descriptions is that they’re not just there to fill a text field in a publishing page…

They’re also the very first form of communication that they have with their listeners.?

In a context like this, it’s always best to remember that your podcast is something you’re selling, and your listeners are your customers. This means that you don’t want to sell your show short—but you also don’t want to oversell it to the point that you end up making promises you can’t keep.?

And what’s one of the best ways to go about this??

Two words: setting expectations.?

If you want your podcast description template to do a whole lot more than take up visual real estate, try practicing the habit of setting expectations from the get-go. Doing so makes it easier to keep a sense of authenticity in your show while answering one of the most important questions listeners have about it!?

Here’s a quick template you can use for this approach:?

“If you’re someone that [common need or want that your listeners have], this show is for you. Tune into the [name of podcast] every [weekly scheduled release day] and learn more about [common topic 1], [common topic 2], and [common topic 3]!”

Template Your Way To a Better Workflow

With a podcast description template, you can say goodbye to the days of spending hours and hours of your limited free time summarizing your shows. Regardless of what creative angle you have in mind, any of the five templates above are guaranteed to fit your preferences and help you take the right steps toward making descriptions that work!