The 5 Pillars to Grow Sales on & off LinkedIn

This is the 1st Newsletter of a 5 part masterclass on TTABS

You'll learn to Identify, Attract, Engage Prospects, and Onboard New Clients Predictably.

I'll dive into the following.

• Grow your client base with proven strategies
• Build your LinkedIn presence
• Build meaningful connections with potential clients
• Stop wasting time on outdated sales strategies
• Start to convert your target audience into high-ticket clients

I use the acronym TTABS to identify YOUR problem quickly, understand why it's happening, and give you a path to predictable sales.

These 5 Pillars changed my life.

Over the following 5 Newsletters, I will give you a brand new way of thinking about the sales & marketing process as a whole.

I should also mention that this course does not include a few strategies to implement and try out. This is an all-encompassing way to approach sales and life!

So, I want to congratulate you, first and foremost, on getting this far in the Newsletter. You've taken a step toward starting to make real-life changes to boost your sales.

Who Am I? (And How Can I Help You)

I went from the worst salesperson to 119 out of 119, and during that time I came across some wise mentors who showed me a better way. Which lead to the proven TTABS framework.

For a considerable portion of my sales career, I used to rely on massive, time-consuming activities.

• Massive cold calls
• Numerous direct messages
• Too many cold emails to count

They all worked… but the time was sucking the life out of me as I spent time in the evenings trying to make connections so I could be top in sales.

But it took time away from my kids because Daddy had to work.

One day, I thought, I can't do this anymore.

"'C'mon Chaz! There has to be a better way to do this." I said to myself just before making more cold calls.

I was tired of exhausting myself to get results.

I wanted to make more sales while spending less time.

I had an idea and started incorporating a leveraging Strategy into my activities. I spent less time doing mind-numbing outreach to prospects and more time making sales.

I broke sales records for the companies I worked with.

All of this led me to start my business in 2016 to help founders and CEOs grow their sales with my proven system that helped me go from:

→ A complete failure of making $0 in sales for months, running to becoming the top in sales.

→ to help our clients schedule over 37,000 qualified meetings and onboard over 7,500 new clients since starting my business in 2016.

Click here to Check out all the success stories and testimonials from my happy clients who have done everything I'm about to teach you.

Taking time out of your busy week to read this Newsletter will prepare you for something beyond what you might think.

Over the next 5 Newsletters, I'm going to give you a whole new way of thinking about Marketing Strategy and sales Process working together like a hand in glove.

After this introductory masterclass newsletter and this guide, you'll never be thinking about sales the same again!

The best part is that it's all complimentary!

Included in the 5 following Newsletters:

Lesson #1: (T) for Tactic. Learn how to engage your LinkedIn audience so they feel compelled to talk to you: LinkedIn is the best place to make more sales and find new clients. I'll teach you tactics that are not often talked about, such as leveraging LinkedIn Live Events to fill your calendar with qualified prospects.

Lesson #2: (T) for Technique. How to master the execution of the tactic:? Here, we will go deep into different strategies for moving your readers, audience, and prospects to become your new clients predictably.

Lesson #3: (A) For Attitude: Build the unshakeable mindset to conquer sales: Mindset is everything. I'm a big believer that the mind dictates its surroundings, and I'm always learning from some of the toughest minds out there. And you'll learn how to shift your mindset in a way that differentiates you from your competitors.

Lesson #4: (B) for Behavior: Actions Speak Louder Than Words: You have to implement, and here I teach you the reps you have to put in to make this work, but less than you've been doing previously while getting double your results.

Lesson #5: (S) for Strategy: Craft Your Winning Strategy: This is all about identifying your target audience and understanding their needs and desires… so you can attract new clients like a magnet.

Then, you'll learn to build on this to establish yourself as the authority in your industry.

Are you ready to get started?

This first Newsletter breaks down the winning tactics my clients and I use with so much success.

Chaz Horn.

PS. I'm going to create a roadmap so you can see exactly where you are throughout the course. Check out the map below!

Click the picture below for the Video version of the Masterclass, or scroll below for the written version

Newsletter I TTABS - Tactic

How familiar are you with cold outreach?

To me, every time I hear those two words, my body shivers.

Why?

Because it pains me to see so many companies use this as their primary form of client acquisition.

This lesson on (T) Tactic is here to switch your approach entirely from cold outreach to warm outreach only.

Did you know that 80% of all B2B leads generated from social media come from LinkedIn?

This is exactly why all my tactics start on LinkedIn, and it's why I've had success in my business and, most importantly, my clients' have had success.

Let's start with a little story about time wasted making cold calls…

I was working with a company that used cold calling as its tactic. Out of 100 calls, they, on average, got 1.5 meetings.

They were frustrated by the lack of results.

A 3% rule states that only 3% of people you talk to based on a demographic search are ready to make buying decisions. So, to be successful, they'd have to have near-perfect execution.

Demographics are the people who don't know you because you find them on Sales Navigator or another platform, and you reach them based on industry, size of the company, the role of the decision maker, and geographic area.

So this is where we shifted their tactic, and the first T is for Tactic.

Tactic #1 - The most accessible for everyone - LinkedIn polls:

We had this company switch from cold outreach to warm outreach via LinkedIn polls.

They started asking something like this on their polls: "What are your top three problems…" for ______________. The blank is what they specialize in.

Now, suddenly, they had a list of people who answered the poll who were targeted psychographic (not demographic) and who were more likely to make decisions.

Psychographics includes your demographic, but these people know you and start to see you as an authority. This is where you want to focus!

Now, they would reach out to them (warm), and shift their call tactic to something like this:

Cold calls before us: "John, this is Tom with ABC company. I see you have an ad looking to fill a position; we can help with that. …" Instant hang up, or busy right now response most of the time. It's boring and sounds like everyone else.

New warm call strategy: "Chaz! It's Joe. I'm on your LinkedIn profile right now…" Instantly, they're captivated. They never get someone on a call saying this.

"Thanks for taking my poll, and I need your help"

"Would you be opposed to a 15-minute interview so I can learn what you're doing with ________? (This is the subject of the poll challenge.) It would be helpful for all of our readers, and if there are additional ways we can help you, I'd be happy to address that as well."

Now they have a list of warm leads captivating attention via a different pattern interrupt to get them to engage in conversation with them. .

When they would interview them for a LinkedIn newsletter, they would make a true connection while finding out their problems.

The result: This company 6x their appointments while spending 25% as much time as they did previously with cold outreach.

These were qualified appointments with people who showed up to meet with them.

Have you considered Strategic Collaborations

Learn how you can collaborate and get introduced to hundreds of people needing and wanting your services -->> Click here for Strategic Collaboration Ideas

Tactic #2 - For those looking to Go Pro - LinkedIn Live Events:

I will share this tactic with you now, and it is the best of all.

I've given you the warm-up tactic, but this one has a different level of effectiveness.

We had another company work with us, which was doing the same terrible cold outreach.

I said to them -

"Let's set up a live event".

Them: "We've never thought about that Chaz, let's give it a shot…"

We researched and identified their target audience and put together a simple live virtual event plan that directly addressed their prospects' needs and wants.

You can invite 1000 people a week to LinkedIn events, so if you have 5 people on your team, you can send out 5,000 invitations each week.

Now, with the people who register, again, it's a targeted psychographic list of your target audience who are actually interested in you as opposed to a demographic search, who don't even know who you are.

Even if all registrants don't turn up, you have a list of highly relevant targeted leads. Statistically, only 25% of all who sign up turn up.

So, you run this event with a CTA (Call to Action) to fill your calendar with people who know you, like you, trust you, and see you as an authority.

But there's more to it!

You create an ever-growing list of qualified leads for all who register for your LinkedIn Events to continue to market directly. I show my clients an engagement strategy to schedule meetings with those who registered but didn't schedule a meeting during the event.

The more events you have, the bigger your qualified warm leads get!

This is how you go from aimless cold outreach to a highly targeted warm outreach tactic.

If you're hesitant to use LinkedIn and put yourself out there, you won't be able to separate yourself from the masses.

These tactics work because they push you out of your comfort zone and require you to do things that few salesmen do.

In the next lesson, we'll discuss how our technique can help us master executing these tactics!

Don't want to wait until the following Newsletter in the TTABS Masterclass Series?

Grab your limited-time complimentary copy of my book.

The B2B Blueprint To Predictable Sales by clicking the photo below.

Solve your Sales & Marketing Challenges now rather than later**

>>>Click here for a complimentary Sales & Marketing Assessment using TTABS