The 5 Pillar of Social Media Marketing

Social media marketing, one of the most popular terms used in this digital age. It helps various small, start up or big companies grow in showcasing their products on social media in front of millions of people online daily. It uses the power of social media to connect with their audience, build up brand recognition, increase sales and drive traffic towards their websites. This involves content creation, engagements with audience, analyzing results and creating the perfect ads campaign.

5 Pillar Of Social Media Marketing

Here are the 5 pillars of social media marketing. These will greatly enhance your social media marketing campaign to the next level

1. Strategy

Before diving into your marketing campaign, be sure that everything is ready, Make sure to have a plan or a road map! Look at the bigger picture!

What are your goals? 

How does social media marketing benefit your business? How does it help you grow? What are your main objectives? 

Most businesses tend to utilize social media marketing to boost their brand awareness, drive traffic toward their website, boost sales, etc… It can generate engagement around your brand to build up a community for your audience. 

Which platform is best for you? 

Depending on your product, utilize your marketing on the platform which you believe that your targeted audience is on. It’s best to pick a few at the beginning of your campaign. these days facebook, instagram and youtube have the highest active users. 

What sort of content should you post? 

There’s various types of content that you can use including educational, entertainment, and sponsored posts. It can be in any form like image, video or GIFs, be at your most creative. 

2. Planning And Planning

For startups/small businesses should be consistent with their presence on social media. 

Studies have shown that there are about 3.6 billions people who use social media. This number will only keep growing. Be active! Showcase your brand product to potential future customer

Posting content these days is as simple as posting a simple image, video and GIFs. It’s almost the same as posting on your personal profile except you have to post something that is related to your brand that has great reach that your audience likes at the right timing and sequence. 

3. Listening And Engagement

As your business and social media numbers grow, there will be more engagements and comments on your posts. There will be comments on your post, direct message sent to your page or tags you on their social posts. 

They are free to talk and make comments about your brand. Be ready for that, monitor what they are mentioning about your brand. If the comments are good, then you’ve delighted them but if it’s the other way around, take action, make changes and fix the issue. 

You can manually check for the comments on your socials, but if you aren’t tagged in the post you won’t be able to see them, this method takes time and isn’t really efficient. Instead you may need to look into some social media monitoring tools. That way you see the comments and post about your even if you aren’t tagged in it. 

4. Analytics And Report

Understanding how your social media marketing is performing is critical to refining your efforts and reaching new heights. Monitoring metrics such as reach, positive mentions, and hashtag usage can help you gauge how well your social media campaigns are resonating with your audience. 

The social media platform provides basic information.  If you want to get in-depth on analytics information or to easily compare how the post is doing across all platforms, you may need an analytics tool or professional to help you on this. 

5. Advertising

When you have more funds for your ads campaign, expand it. Make sure you aren’t just reaching the people who are following you, reach the audience that are in need of your products.

Social media advertising platforms are powerful tools that allow you to narrowly target your ads to particular demographics, interests, and behaviors. When running multiple social media advertising campaigns simultaneously, using a social media advertising tool can save you time by automating processes and optimizing your ads.

Wrapping Up

It is pretty clear that social media marketing is growing rapidly and it’s advantages. If your business has yet to set up suitable profiles, do so immediately! Complete your business’s information and post a few enticing pieces of content to get followers started. With consistent upkeep, an effective social media marketing plan will result in increased web traffic.