5-page Website Copy for Children's Brands

Who is this for?

You've got a gorgeous new Spring/Summer Collection of kids' sleepwear that you want the world to know about. ?

Or maybe you're a new toy manufacturer entering the eCom stage. ??

Perhaps it's some cool educational software you're launching that needs proper copy to go with the games and lessons. ??

Well, if you need help with website copy for your children's brand or business, I'm here to help! ??

Is your WEBSITE working for you 24/7?

Copywriting focuses on persuasion and psychology to sell through words.

It relies on all sorts of data, but it all revolves around one main thing: your ideal client and their needs. ??

Do you know who your target audience is?

Do you know what their needs and wants are? How does your solution address those?

Do you know what objections they (might) have to your solution?

Are you addressing all that in your website copy and crafting that user journey accordingly? ??

If you are, congratulations! You've got yourself a 24/7 reliable sales rep!

If not, find yourself a copywriter to help with that. ??

What kind of data a copywriter needs to write great copy:

• YOU. Your insights, in an in-depth minimum 1-hour interview with you (I'll try to not make it feel like you're on trial, but I can't make any promises about that).
• Your Voice of Brand - found either in your Brand Manual or PR kit. Or both.
• Your Voice of Customer - past client reviews and support tickets, post-purchase surveys, competitor reviews.
• Your Market research - if your business is too new and there is little to no customer data, your pre-launch market research is what I'll use primarily.
• Your current website analytics - traffic history and purchase data.
• Your SEO strategy to seamlessly integrate your keywords into the texts. (Copy shouldn't revolve around keywords, it's the other way around.)

The end result?

Your website focus should be having clear, concise and compelling copy

that sells

and properly represents your brand identity.

So here's the CURRENT deal:

Until December 31st, 2022, hiring me for your website copy costs you €1725, IF you book a discovery call by November 1st!

After that, I will update this price to my Q1/2023 rate of €2250.

What's included:

• 1 x 500 words Homepage
• 1 x 300 words About Page
• 1 x 200 words Contact Page
• 1 x 400 words Services for up to 3 main offers OR 1 x 400-ish words Landing Page for your new line of products
• 1 x 100 words Cart or Checkout Page (your choice)
• 1 x 50 to 100 words Subscription Form copy (you'll enjoy this one!)
• 5 to 10 SEO keywords integrated in the copy (you provide the keywords, as per your SEO strategy)
• about 2 hours of Voice of Customer research, based on the data you provide
• 1 x 60 to 80 minutes briefing session via Zoom (lots of questions)
• 1 x 4-question survey to use on your current customers to collect relevant data, if your review database is small (or non-existent)

[OK, obviously these are not set in stone. Different needs do call for different measures. This list is just a generic example. Need more - we can discuss a different pack.]

As an added BONUS for this Q4 offer, I will also audit, edit, rewrite or even write from scratch:

• your Unique Value Proposition.

Don't know what that is? It's ok, I got you.

Your Unique Value Proposition (UVP) is how you position yourself in the market. That's a statement that sums up what SOLUTION you offer to which PROBLEM of your IDEAL CLIENT.

Example: Jazzy Copywriting for child-oriented brands.

Got a bigger website?

? Extra Page - €100 to €350 (depends on how important that page is in the customer journey)

Need a second opinion on your current copy (5 pages)?

?? Basic website audit (1hour live + recording + action plan) - €225

If you just need to freshen it up, I can also just do that (5 pages)

?? Website jazz-up to better reflect your Brand Voice - €575

What's the catch?

• Simple: I'll feature your website in my portfolio + all my social media channels (LinkedIn, Instagram, even that annoying Facebook account that I almost never use) + my newsletter (whenever I get to set that up too)

Come to think of it, that's actually another perk for you too - a little extra reach. ??

So, how's your website performing? Is it your best Sales Rep? Are you hitting those sales targets?

Send me a message and let's jazz up your website copy!