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If you claim to you care about your customers, it should reflect in your lead-generation. Here are 5 subtle yet powerful ways to show your leads that you do give a damn.

1. Call to Action: Give your form a clear Headline that shows why users are filling out the form. Is it an offer? A survey? An event ? You get the point. The easier you make it for your user the more they will like you!
2. Verify emails and phone numbers that you collect: There is no point creating an Ad campaign, if you don’t verify user contact details. Phone numbers can easily be verified using a Lead verifier. The best forms ask for a prefered call-back time.
3. Give a Heads-up: Don’t wait until after the user has completed the form and pressed “Submit” to show missing fields. A tiny asterix goes a long way to let the user know when a field is mandatory.
4. Familiarity is Trust: Be kind and auto-fill previously provided details. User attention span is the most precious entity of our times. Value it. Use a lead verifier for verifying phone numbers and identify existing leads to deliver a truly smart service.
5. Secure the process: This one is self-explanatory. You could be using external form builders to gather information from your customers. Make sure each step of web-redirection is done through trusted and secure websites and definitely ensure that your own website is secured.

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