5 NFT Use Cases For Your Business!
Brian Fanzo, Digital Futurist & Keynote Speaker

5 NFT Use Cases For Your Business!

Over the last year, we’ve watched Web 3.0’s evolution in art, community, sports, and music dominate the NFT space. As we bridge the Web 2.0 and Web 3.0 worlds, we have yet to even scratch the surface of the unique in-real-life (IRL) use cases that NFTs can offer for businesses and organizations.? NFTs are not just fun profile photos - they are digital tokens with endless use cases! Inspired by the NFT365 Podcast episodes 210 and 263, here are 5 creative use cases for NFTs for your business that you may not be aware of!?

Employee Incentives

Too often teams are demotivated by incentives that are over-promised and under-delivered by management. The market for employee incentives and recognition is a 46 billion dollar industry worldwide, but is that value being maximized to its highest potential? What if a leadership team was able to encourage and reward employee productivity; if they produce or accomplish a certain goal, they can be automatically rewarded with something that’s ALREADY coded onto the blockchain - not by something that is hypothetically promised to be delivered and then later changed or poorly executed.

Sales Quotas

Employees who feel empowered by having rewards built into their infrastructure feel motivated to intrinsically out perform their sales volume. When they feel seen, heard, and recognized it is a catalyst to continue this progressive success independently. When the employee changes organizations, they can show their timestamped, permanently documented sales record on the blockchain to show their expertise and value.

Employee Vacation Days

Every new employee will inevitably find themselves looking in their contract for the details of paid time off (PTO). In fact, a report from the US Travel Association shows that 52% of employees did not even use all of their PTO in previous years.? What if, instead of getting a standard amount of PTO annually in the form of a written email from HR, an employee gets the equivalent NFTs representing each vacation day to use!? If that employee then chooses to sell or gift one of their PTO NFTs to a colleague, then they can do so at any time without complication or penalty.

Employee ID

An employee could utilize an “Digital ID” in the form of an NFT to show others not only the proof of their employment, but other related information such as the length of time worked at the company, any rewards or accolades earned, promotion history, and more. All these details live on the blockchain and they can never be altered or erased.

Certification Record

Do you chase down your employees to update their certifications? Do you feel chased down by management to update your certifications?? Tasks like updating vaccinations for the occupational health department or updating safety registrations can easily lapse and be a liability for businesses.? What if this information lived on the blockchain and was embedded in your employee digital NFT ID?? Certifications could be updated, logged, and also even travel with the employee from job to job.? Some of these would be considered non-transferable and tied to the individual employee rather than the organization.? Check out the NFT365 podcast episode 261 on soul-bound tokens for more information.

Digital tokens that live on the blockchain, NFTs, have multiple use cases for businesses and organizations.? Tell us what you think of the ones reviewed here! Are there any others you can think of?

Pete Pham

Marketing Manager at PT Agency

1 年

thanks for the read

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Brian Colburn

Guiding creators to success through tailored content strategies | Podcast Host of "Network Effect" and Author of the “Digital Brew” Substack

2 年

It's always interesting to hear use cases for NFTs, it really gets the mind thinking. Thanks for the read.

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Howie Cohen

Fully committed to helping veterans and family members transition to civilian life and laser-focused on lowering the high rate of veteran suicide. Onward Ops Sponsor

2 年

If you are not familiar with NFTs or simply want to learn more about them, I HIGHLY suggest following Brian Fanzo and subscribing to his daily podcast, NFT 365 Podcast ! This post is just one of many golden nuggets that Brian Fanzo will deliver to you!

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Makes many avenues in business more efficient while being transparent by having it on a open ledger.So many possibilities and we are just getting started in the space.

Brian Piper

Director of Content Strategy and Assessment, University of Rochester | Author | International Keynote Speaker | Consultant | Content Marketer | AI Enthusiast | Web3 Educator | Board member HighEdWeb | Ed3 DAO

2 年

Love these!! Adding them to my ever-growing list! More and more companies and brands are starting to educate themselves on potential opportunities in this space and I'm helping lead some great brainstorming sessions. Shocking how quickly they actually start grasping the ideas and coming up with use cases.

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