5 Myths of Network Marketing

Recently I attended an event all around learning new skills and strategies to build my business using the Internet.

I was able to get up on stage and share my story.

Which started like yours: make a list, call all your friends and family, until you get the golden goose that will light your business on fire.

Because let's face it, if you've been building your business within the last 5 to 10 years, there are certain things that work really well and others that don't.

Big Myth Number 1:

This Is A Numbers Game

“Don’t worry about rejection. The more people you talk to, the more people you’re going to recruit. This is a numbers game.”

Ever heard that before?

I know I have... too many times, just get through the no’s

It’s lot easier said than done.

Now don’t get me wrong. I’ve heard many stories of Network Marketers that have pushed through the rejection and become successful.

However, pushing through is honestly not everyone.

I was one that couldn’t just push through all the no’s.

Especially when they came from those that were supposed to be the most supportive... My family and friends.

I will admit that it is partially a numbers game. Any business is, but wouldn’t it be better to learn a way of doing it without all of the rejection?

Big Myth Number 2:

You Are Just One Recruit Away From An Explosion

I think some Network Marketing Leaders say that just to give you a false sense of hope that your winning lottery ticket is just one rep away. 

Theoretically it’s true. 

However I’ve met people who personally sponsored HUNDREDS into their company and never got their business off the ground.

I’ll tell the real reason why in a moment. And more importantly, how you can FIX this massive leaky hole in your business.

Big Myth Number 3:

Most Of Your Time Should Be Spent Prospecting

This one might surprise you. 

Prospecting by making cold calls, going to the mall, talking to strangers, passing out flyers or business cards… all this is a BIG HONKING WASTE OF TIME, compared to the leverage you have with social media and the internet.

Seriously, think about it… if you spend all of your time and energy out in public and burning gas driving around town trying to get in front of people, you’ll have no time left to actually run your business.

Michael Gerber summed it up best…“Work ON your business not IN it.”

I, like many Network Marketers was not only working IN my business, but I wasn’t even making any money for it.

Let's shift that focus to using more profitable activities that will and can explode your Network Marketing business without the need to drive to every coffee shop, or hotel meetings.

Big Myth Number 4:

Recruiting Is The Key To Your Success In Network Marketing

 Now before you grab the torch and the pitchfork, hear me out. 

Recruiting is an essential part of your success in Network Marketing, but it is NOT the key.

Thinking that it is the key, would be the same as saying the key to McDonald’s success is selling franchises. It’s not.

Hold that thought for a moment, because this might be one of the most IMPORTANT things I’m going to reveal to you.

Big Myth Number 5:

 Don’t Reinvent The Wheel

Do what other successful people have done, and you too will be successful.

Here’s the problem with this thinking. 

Most of the advice given in building Network Marketing, comes from the “old school” methods that might have worked well in the 80’s and the early part of the 90’s.

But Seriously…

 We are over a DECADE into the 21st century, and the old “tried and true” methods will soon become as outdated as the Pony Express.

Last time I checked, my mail man pulled up in a car. And I’m gonna go out on a limb here and assume yours did too.

With what we have at our disposal today, it’s INSANE to continue and rely on these dying and quite frankly, painful tactics, and not leverage the technology you have at your finger tips.

You could take a steamboat across the Atlantic today, and hopefully make it through rough weather in a week’s time. OR… you could hop on plane and get from New York to London in just 6 hours.

I think we can safely say…

It’s Official…

Old School MLM Is DONE…

And The Internet is Now KING!

But where to get started in building your business using social media or the Internet?

There are so many tactics out there that it can be easy to get confused.

I would start with the basics. Knowing the strategy around the tactics and knowing how to start attracting people using online tactics.

And this blueprint is all about learning those online strategies to build your Network Marketing Team.