5 Myths About Digital Transformation
Arsalan K.
Business Transformation focuses on rethinking what you do; Digital Transformation focuses on how you do it.
Digital Transformation and Business Transformation are the Same
Business Transformation?is the process of transforming: (1) how things are made, (2) how things are bought, (3) how things are sold, and (4) how services are provided.
Digital Transformation is the process of using technology and data to do Business Transformation. In a way, Digital Transformation is a subset of Business Transformation.
Digital Transformation is only about Technology and Data
While it is true that Digital Transformation uses technology and?data?but they are not the only important areas for consideration. Other areas that affect Digital Transformation include people, processes, products, and even services. Additionally, this notion that Digital Transformation is the responsibility of the Information Technology (IT) department is not only short-sighted but also half-hearted.
领英推荐
Digital Transformation is a Specific Project
Under the umbrella of Digital Transformation there can be many projects (e.g., going paperless, e-signatures, enhanced digital customer experiences, etc.) but Digital Transformation in itself isn’t really a project but more like an ongoing program (or even a portfolio) that continues to look for improvements. It is also important to know who (CEO, COO, CFO, CIO, etc.) is ultimately responsible for Digital Transformation and how much help are they getting from their peers.
Digital Transformation is Well-Understood
If you take individuals from across the organization with varying functions, responsibilities, and levels and ask them what Digital Transformation means for them often you will get confused looks, some by-the-book definitions, and very few (if any) examples.?In order to address this, create a basic understanding of Digital Transformation specific to the organization, how Digital Transformation relates to the organization’s mission, vision, and values and where Digital Transformation directly affects individuals.
Digital Transformation Does Not Affect the Culture
Culture?is not just one thing (only about people) but it is a collection/combination of different things/subcultures that can be observed and also measured. What this means is that?Digital Transformation not only affects people’s jobs but also what elimination and/or creation of processes need to occur, why (de)selection of technologies happens, retirement and/or creation of products, measurement of IT Services, and Customer Service Experiences and your organization’s?data maturity?for decision-making.
What are some of the myths that you have encountered about #DigitalTransformation?
Content Strategy Analyst
1 年Myth: That it is actually occurring on a large scale. Tons and tons of companies state that they are transforming, or want to transform, yet, they still list excel skills as an important part of their business intelligence positions.
Expert Advisor Exchange Evangelist. Finding the smartest people in the world, and curating their knowledge for better decision making.
1 年That digital transformation is democratic...Until data is readily accessible, and usable to specific end users, especially decision-makers, it continues to be an "undefinable" objective.